Targeting Consumers With The RIGHT Residential Mailing List

My Comments

• Targeting Consumers With The RIGHT Residential Mailing List - 10/12/2006
  Sure Shara and thanks for reading our article! A lot of businesses that serve a localized geography are good candidates for an occupant list. For instance, restaurants, landscaping, home improvement, plumbing, real estate, credit unions, and banks are all heavy users of occupant (saturation) mail. Major retailers use it as well...Macys, Bed Bath and Beyond, Hechts and dozens of other retailers with brick and mortar stores need to reach every household in a specific trade area around their locations. Occupant mail is more effective than ever before because of the enhanced targeting capabilities. Over the years, we've been able to create an occupant list product that behaves like its more expensive brother, a Consumer file. An occupant list runs around $12 per thousand records, while a Consumer file can run closer to $25 or $30 per thousand. Now, having said that, there are circumstances where a Consumer file is preferred. If your campaign involves personalization ("Dear Ma
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