Lou Bortone

Member Profile

Creative Director, Granite Planet Productions
Exeter, NH, USA
Member Since: 09/15/2006

Status:

Website

About Me:
Lou Bortone is a freelance writer and TV producer with over 20 years of marketing and creative experience in television, radio, cable networks and online. In addition to business and ghost-writing, Lou writes, produces and edits video for the web and mobile devices. For more about Online Video, visit www.theonlinevideoguy.com.

Industry: Other Services
Size of Business: 1 - 10 employees
Years in Business: 2-10 years

Affiliations:
none listed

Business Interests:
Video, television, TV production, online video, streaming media, internet video, new media and video blogging!

Total Guide Views

1 0 6 8 8

Overall Rating:	N/A
Guides Written:	20
Comments Posted:	3
Comments Received:	0
Favorite Guides:	0

Guides I've Written

Word-of-Mouth Marketing

Harness the power of positive buzz to build your business
Guide Rating: 9.4 out of 10. Saved by 8 people.

Comments Received: 13
Producing a Video Blog

Turn your Web site into a TV channel with vodcasting
Guide Rating: 9.0 out of 10. Saved by 1 person.

Comments Received: 3
Marketing on a Meager Budget

Try writing your own press releases or sending birthday cards
Guide Rating: 9.0 out of 10. Saved by 1 person.

Comments Received: 11
Marketing in Your Local Community

Take advantage of numerous affordable ways to market your business locally
Guide Rating: 9.0 out of 10. Saved by 3 people.

Comments Received: 1
RSS for Small Business

Turbo-charge your web site with customized web feeds
Guide Rating: 8.1 out of 10. Saved by 1 person.

Comments Received: 8
CD and DVD Labels and Duplication

A myriad of options offer low cost, convenience and control
Guide Rating: 8.1 out of 10. Saved by 0 people.

Comments Received: 3
Producing Your Own Electronic Newsletter

Relevance and trust are keys to getting your message through
Guide Rating: 8.0 out of 10. Saved by 0 people.

Comments Received: 2
Getting Your Ads Produced

Careful planning is the key to effective advertising
Guide Rating: 8.0 out of 10. Saved by 0 people.

Comments Received: 0
Getting Publicity for Your Business

Put the power of public relations to work for your company
Guide Rating: 8.0 out of 10. Saved by 1 person.

Comments Received: 2
Great Low-Cost PR Tactics

How to generate press on a tight budget
Guide Rating: 7.9 out of 10. Saved by 2 people.

Comments Received: 8
Using Your Local Public Access TV Channel

Free access to the airwaves may be right in your own back yard
Guide Rating: 7.4 out of 10. Saved by 0 people.

Comments Received: 0
Producing a Television Ad

How to create TV commercials that make an impact
Guide Rating: 7.2 out of 10. Saved by 0 people.

Comments Received: 3
Getting Video on the Web

Upload your message to free video hosting sites and establish an online presence
Guide Rating: 7.1 out of 10. Saved by 0 people.

Comments Received: 3
Hiring a Celebrity Spokesperson

How to hitch your company to a star
Guide Rating: 7.1 out of 10. Saved by 0 people.

Comments Received: 1
Podcasting for Small Business

Be an Internet radio broadcaster and build your business.
Guide Rating: 7.1 out of 10. Saved by 0 people.

Comments Received: 4
Reducing Business Risk

Manage your business risks through planning and preparation
Guide Rating: 7.0 out of 10. Saved by 0 people.

Comments Received: 0
Creating a Squeeze Web Page

Build a customer database and sell your products online
Guide Rating: 7.0 out of 10. Saved by 0 people.

Comments Received: 2
Risk Management Consultants

Working with a risk management expert can help you manage risk effectively
Guide Rating: 6.1 out of 10. Saved by 0 people.

Comments Received: 0
Networking with Other Business Owners

How to cultivate the right contacts to boost your business
Guide Rating: 6.1 out of 10. Saved by 0 people.

Comments Received: 5
Business-to-Business (B2B) Marketing

Reaching decision-makers requires a variety of integrated methods
Guide Rating: 5.9 out of 10. Saved by 1 person.

Comments Received: 2

My Comments

Marketing on a Meager Budget - 10/25/2006

Hi Rocky - I think that anytime you can get a pass-along and add a new name to your database, you should do it. Business or personal, I would always use a "forward to a friend" feature... Thanks, Lou

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Marketing on a Meager Budget - 10/25/2006

Hi Paul - One example, from my background, is when local TV and radio stations partner or work together on co-promotions or community events. Usually, the sum is greater than the parts! Thank you, Lou

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RSS for Small Business - 09/20/2006

I use FeedBurner...

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My Favorite Guides

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