Member Profile
David Fortino
VP Audience Development, NetLine CorporationMember Since: 10/05/2006
About Me:
David Fortino brings a wealth of expertise in developing strategic distribution partnerships. His core strength lies in expanding targeted and contextually relevant audiences through strategic relationships and channel partnerships spanning leading industry marketplaces. Most recently, Fortino was Director of Business Development for NetLine, effectively growing the TradePub.com partner network to over 2,300 active and targeted distribution sites. Prior to NetLine, Fortino served as Director of Strategic Alliances and Audience Development for VerticalNet and VertMarkets.com. While there, Fortino drove the strategy behind aggressive audience growth of VerticalNet/VertMarkets' 68 BtoB online properties. Fortino spearheaded and implemented a plan resulting in VerticalNet's audience development strategy, moving from a traditional pull model to a distribution and syndication model, and ultimately shifting cost dependencies away from internal resources. Specialties: Audience Development and Retention with strength focused on the BtoB market. Development of distribution networks of particular interest.
David Fortino brings a wealth of expertise in developing strategic distribution partnerships. His core strength lies in expanding targeted and contextually relevant audiences through strategic relationships and channel partnerships spanning leading industry marketplaces. Most recently, Fortino was Director of Business Development for NetLine, effectively growing the TradePub.com partner network to over 2,300 active and targeted distribution sites. Prior to NetLine, Fortino served as Director of Strategic Alliances and Audience Development for VerticalNet and VertMarkets.com. While there, Fortino drove the strategy behind aggressive audience growth of VerticalNet/VertMarkets' 68 BtoB online properties. Fortino spearheaded and implemented a plan resulting in VerticalNet's audience development strategy, moving from a traditional pull model to a distribution and syndication model, and ultimately shifting cost dependencies away from internal resources. Specialties: Audience Development and Retention with strength focused on the BtoB market. Development of distribution networks of particular interest.
Industry:
Internet Marketing
Size of Business:
none listed
Years in Business:
none listed
Affiliations:
none listed
Business Interests:
none listed
| Overall Rating: | N/A |
| Guides Written: | 1 |
| Comments Posted: | 3 |
| Comments Received: | 0 |
| Favorite Guides: | 0 |
Guides I've Written
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Lead Generation Misconceptions
Common misconceptions of the term continues to create havoc between marketing and sales.
My Comments
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Monetizing your Web site - 06/17/2008If you're interested in monetizing a business, tech, career, finance, and gadget site you may want to check out RevResponse.com http://www.revresponse.com RevResponse allows you to offer your audience free business and technology related resources like free magazine subscriptions, white papers, software trials, and podcasts to name a few. Most importantly, you get paid each time someone requests one of these free resources. Payouts range from $2.00 to north of $20.00 per action depending on the content.
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Lead Generation Misconceptions - 08/03/2007Seeing that StartWithALead was already mentioned...I'll add JimKukral.com as well.
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Lead Generation Misconceptions - 08/03/2007Thanks... As for additional resources, I would definitely check out MarketingSherpa.com and Brian Carroll's StartWithALead.com blog.
My Favorite Guides
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