Member Profile

Anita Campbell

CEO and Editor, Small Business Trends LLC
Medina, OH, USA
Member Since: 09/18/2006
Status: Contributor
Website
About Me:
I write about small business on the Web, host my own radio show featuring small business experts -- and I run my own small business, too. Looking forward to learning more about you. Oh, and here is the official bio: Anita Campbell is founder and Editor of Small Business Trends and host of Small Business Trends Radio. Small Business Trends is an award-winning website that won "Best of the Web" for small business blogs from Forbes and #1 Most Practical Blog for Entrepreneurs from About.com. A respected speaker, writer and small business market resource, Ms. Campbell's expertise has been noted or her opinion quoted in numerous publications that write about small business.

Industry: Information Services
Size of Business: 1 - 10 employees
Years in Business: 2-10 years

Affiliations:
COSE, NEOSA Board, NorTech Board

Business Interests:
small business, startup, entrepreneur, Internet entrepreneur

Total Guide Views

4 0 9
Overall Rating: N/A
Guides Written: 2
Comments Posted: 628
Comments Received: 0
Favorite Guides: 10

Guides I've Written

  1. How to Win a Business Award


    Apply for and win business awards -- and market your business in the process.
    Guide Rating: 9.3 out of 10. Saved by 3 people.
  2. Using Yahoo Answers to Market Your Business


    How to establish status as an expert, increase your online visibility and get more Website visitors using Yahoo Answers
    Guide Rating: 8.5 out of 10. Saved by 1 person.

My Comments

  • I find that employees enjoy getting bonuses more when they can decide how to use them. Gift cards are nice but try using an American Express, Visa or Mastercard gift card that is not store specific. It's more of a treat if they can use the bonus wherever they choose.
  • Avoid filling your website too much. You don't need to fill every inch of every page. Keep it simple with only necessary content. When a site is too busy, a potential customer can't focus on your products or services enough to be prompted to buy. They mostly get confused or frustrated and leave without making a purchase.
  • The most overlooked step is training your employees in dealing with these types of customers. The source of a lot of customer dissatisfaction is your employee's reaction to their complaint. If they don't feel heard or respected by your employee chances are no matter what action you take, you'll lose that customer.
  • Online Networking - 09/17/2009
    You're right Ivan. You really need to spend time and effort with online networking. It's not enough to just show up, you need to participate too. Offer your opinions, answer questions, and share resources. You will gain trust and respect and find people will want to share your insights and info with others.
  • You're right, broadband is a must for anyone doing business online. Especially if your employees also do tasks online. It increases their productivity and reduces down time.
  • That's a good idea to have one employee focused on your credit card management. That way you're sure that someone is focused on the task and has all the necessary knowledge they need. Otherwise you run the risk of losing money by problem issues slipping through the cracks.
  • "In the zeal to start a new company, many businesses choose to use their city, state or region as part of their name. While this may actually help in the beginning, it often becomes a hindrance as a company grows." Very true. In the long run, you may not want to give consumers the impression that your business only serves that particular area.
  • There are tons of budget friendly options for online marketing lately. Social media is one avenue to explore. It's free and gets you lots of exposure to consumers who normally wouldn't know about you. I've gotten a lot of miles out of Twitter, Facebook and Linked In.
  • Nice simple tips but a lot of people overlook these points. One thing I think is important - email signatures. They not only make your emails more professional but they provide all the contact information the recipient could need.
  • It's very important to remember that results are not instant. It will take a good amount of time for a community to gain speed. Don't get frustrated. Keep trucking along; adding content and interacting. When buiding a community, it's key to keep things fresh and exciting. Otherwise no one will participate or continue visiting if content stays static.
  • Scott, excellent point you make and I agree with you 100%. Something may be a great idea - but if the research isn't done regarding the demand - forget it. You can watch your great idea sink immediately. If you have a great idea, you've obviously spent a lot of time coming up with it. Be prepared to invest just as much time, if not more, into the research behind truly making it successful.
  • Placing it on paper is essential in order to keep focus and keep track of your great ideas. Constant Contact is still one of my favorites, too.
  • The Seven C's are great! They make such a big difference when followed, but many times, some of these items are often overlooked. Grammar and consistency is of big importance if you want to look professional. It's worth it to follow these 7 tips to successfully write.
  • Lots of great links provided here, Daniel. Excellent guide to Health Savings Accounts, too. This demystifies the topic for many who are fearful of the term.
  • This has been such a powerful guide, Aaron. Based on the amount of comments here . . . it seems that it's helping many people to better understand SEO, which is what Work.com is all about. I'm going to Tweet this one now!
  • I have to agree with your statement that you need to expose the "human side" of your company. I take a much greater personal interest in companies that are willing to share their personal growth experiences from the bottom up - as oppossed to those that are simply placing lots of well composed text there. Excellent guide, too. Hopefully, we'll see a lot of nice "About Us" pages out there as a result of this guide!
  • I know several people that have had very successful catering businesses. This guide is a great start for anyone whose interested or thinking about doing so. But be prepared - you truly do have to have a passion for the work because you will have to be 100% devoted to it in order for it to be a success. That means long hours and lots of hard, hard work.
  • Excellent tip! "Talk to employees of a small business for sale. Are they willing to stay?" A small business can make transitioning ownership and operations so much easier by retaining valuable staff members from previous ownership. It seems like a no-brainer, but it's an often overlooked tactic.
  • This is a very thorough guide. If you cannot do all of this leg work first, at least make sure there's a written contract. That's an absolute. Next, make sure you do not grant payment in full until the work is done to your specifications and those that are referred to on your contract. Most of the problems come when people do not work from a contract - mae sure you get one.
  • I have to agree with Donna. I think the number one step is to first develop a repoire with the employee and open up a personal line of communication. This person may be harboring many things that they are fearful to report to you for fear of retribution or the loss of their job. If you take a more personal approach, I think the end result will be much more satisfying for everyone involved. Make yourself available, don't talk "at" them talk "with" them, and put yourself in their shoes.
  • Very nice guide, Shara, on a very timely topic. It's true, Facebook may not be the place for all businesses, however, I think it can really work well for small businesses especially. I know a lot of people that have gotten a lot of exposure and business opportunities from Facebook and Twitter, too.
  • This is a useful guide, Lynn. I have an old computer that I've been holding onto for several years now and I wasn't really sure what to do with them (other than take a hammer to the hard drive :-) but now, I have several options - so thank you!
  • You've listed a lot of great links here for people to learn more and get additional information. It's best to educate yourself first so that your expectations aren't too high and you're not disappointed. Because it can be done. You can make money on eBay.
  • Twitter has been a fantastic tool for small businesses - not to mention a fantastic resource of information as well. And it seems that Twitter has noticed this beneficial side-note. They have recently redesigned their page to entice you to search and find information, people, things, etc. in addition to connecting and communicating.
  • I like your points about marketing to friends. It's a very delicate situation. Me, personally, I don't market to my personal friends, but I do market to my acquaintances and new contacts. It's an individual choice, but it's definitely one that needs some thought first. And honestly, it's good not to "sell, sell, sell" only on Facebook. Just chat sometimes, share photos and pics, etc. You can't run around screaming "look at me, look at me" all the time. . . or you'll soon find others running from you.
  • Well said, David. I agree with your comment 100%. Reach out to others and offer your assistance. It's a great way to establish yourself in the world of social media. Offer your expertise or advice for free, and the rewards that are returned to you as a result just may surprise you.
  • Paul makes an insightful point here. You don't necessarily have to "purchase" green. You can simply practice "green behavior" to your daily habits. If each one of us did this daily, the amount of savings and "green effect" could be astronomical.
  • Green Marketing - 08/03/2009
    I just saw a home show recently that featured "green" carpeting for those with allergies. The carpeting was made from recycyled plastic bottles. I just thought that was a fantastic and innovative product and was so pleased to see that something like that was available. The green market has exploded in recent years as you stated, and I'm excited to see what the next year has to offer in that arena.
  • I think the most valuable tips you provided were in the "tips and tactics" section where you've mentioned things that are important to consider such as the ambiance and also the kitchen layout and design. One wouldn't normally think of these things right off the bat, but they're just as important as the menu and the chef. I also agree with Paul in that the current economy really adds more to the "what ifs" of the topic. But if you keep "economy" in mind, have a great setting and offer good food and service - I think you'll do ok.
  • Employee Incentives - 08/03/2009
    You've said two things here that I think are very important. The value of "thank you" and the fact that accomplishments are the focus, not face time. A little bit of recognition can go a long way. I also like the idea you suggested of a mention in a newsletter. That's something I hadn't thought of and I would imagine that'd be a nice little perk for anyone whose just finished a large project or played a pivotol role in a recent accomplishment.
  • You've covered just about everything here, Anthony. This is a very comprehensive guide and I've learned more than a thing or two from it. Thanks so much for creating it.
  • Business Blogging - 11/18/2008
    "When telling a story, the first thing to determine is from whose point of view the story will be told." Excellent point, Scot. I never realized the importance of perspective until I started blogging and writing myself. It's something that must always be kept top-of-mind and you must remain consistent throughout the writing itself. Making sure that you refer to people, situation, etc. from the original perspective you started with. Very nice guide, Scot.
  • Stalls - 11/18/2008
    I just recently visited a friends stables and there are custom stalls built in. It's absolutely gorgeous. So much so, that they threw a fall season get together inside the stables. It was a great place to spend an evening. I never realized horse stables could be so fashionable!
  • It is an eye opening read, Jeff. I've learned a thing or two myself . . . thanks for bringing it here to work.com.
  • This is a nice guide. There are some nice links included and with the Holiday season approaching, I'll be looking into some of these supplies myself.
  • Paul, adding that Sierra Club link was a great idea - thanks!
  • I like the link for MyVisualPipeline - that's quite useful, thanks for pointing to that as managing the pipeline can be a daunting task at times. And also one that's often underdeveloped and overlooked.
  • Goog luck to all and be sure to place your vote!
  • A very useful guide that enlightened me on this particular topic. I can think of at least 3 uses I have for this purpose right now . . .
  • I agree with Paul that some additional resources would be helpful for readers and add value to the guide.
  • Halloween Costumes - 10/31/2008
    I wish I would've found this guide just a tad bit earlier. Friends of mine would've been interested to see it. . .
  • Scheduling Services - 10/31/2008
    Wow, thanks for these links. I wasn't aware of any online scheduling services . . .
  • Asbestos Testing - 10/31/2008
    I never realized that you could purchase your own asbestos testing kit . . . thanks for the information. I actually have some drop ceiling in a particular room that's somewhat questionable. Now . . .I need to get the kit.
  • Interesting topic and helpful guide, too. I imagine that during a large speaking engagement, a teleprompter would be a huge help and add a bit of peace of mind for the speaker as well.
  • Fabric Displays - 10/28/2008
    Fabrics make a big difference anywhere you use them. And when used in displays they add texture and interest that draws the attention of others. Always a good thing to catch someone's attention . . .
  • I'd like to add that slip resistant shoes should be mandatory for employees in fast food restaurants. Have you ever noticed how many are slip-sliding away on the accumulation of grease from the fryers all over the tile floors? Seems very unsafe to me . . .
  • So true. You don't realize how a pair of uncomfortable shoes can affect your day - until you've spend an entire day in a really bad pair!
  • Medical Uniforms - 10/27/2008
    I have to agree with Paul here. I enjoy the colors and images that scrubs nowadays offer. It brightens the atmosphere in what can really be a dismal place at times.
  • I don't either and the 3-D software sounds interesting. I'm going to go investigate a bit further . . .
  • I'd have to second your mention of the Go Big Network. There are some great services over there that are sure to assist you in that matter.
  • Wow, I imagine that there's an awful lot that goes into this. I don't work in this arena, however, for those of you that do . . . there's some great advice here on how to handle this particular subject.
  • Welding Lenses - 10/15/2008
    Some may think its a lot to go through to purchase a set of lenses, however, safety is the main concern and when it comes to that - you can never be too careful. It pays to do your research and shop around . . .
  • Eric, I second your recommendation of iStockPhoto.com. I use it as well and it's extremely affordable and has loads and loads of images, video, etc. I also agree that adding an intriquing image to your posts can do a lot to promote the site and make it more inviting and interesting to visitors. It does, indeed, help.
  • Vermont Resorts - 10/10/2008
    I've never been but would love to experience it. Especially after reading this guide - sounds lovely!
  • Quilted Moving Pads - 10/10/2008
    These are nice just to have around the house - period. I've used them to move furniture within the home, haul furniture home from the store and used it to cover furniture that's being transported. They're quite useful.
  • Guardrails - 10/10/2008
    Funny you mention that, Paul, because I have also been in certain places where they've been too low. Low enough, at least for someone to life a leg over easily.
  • I'm using a different Logitech wireless mouse on my laptop now and I love it. Nice trendy colors available, too, to spice up your workday.
  • I like the way you've provided which card is good for which purpose. That's quite helpful and saves the time of having to determine it yourself. I have to agree, however, that some additional links to alternative resources would be helpful to readers, too.
  • Staying organized is difficult and it can be a daunting task for those who are just entering the world of freelancing or self-employment. But good records are a must and your guide here is very helpful to anyone seeking relief from a disorganized system.
  • Inventing a Product - 10/07/2008
    It can be a daunting task to bring an invention to market and sharing personal experiences can help others gain insight into the matter and prepare them for what they're up against. A personal friend of mine went through a similar experience but has been rewarded with success so it can be done. It may be helpful, however, to include some additional links to resources for those who may be reading this to seek additional information if you can guide them there.
  • Very informative guide for those wishing to do business there. Sounds like there are some perks to it as well to entice doing business there. Very smart.
  • Your breathing tips are useful . . . you should include a link to the breathing technique you refer too.
  • "Many franchises charge ongoing royalties cutting into the profits of franchisees." Excellent insight here and very true. It pays to do your homework and think the entire situation through to completion attempting to pour over each and every little detail because you never know what you will uncover later on through trial and error if you don't.
  • You've provided some great insights here and I've learned a thing or two myself about the differences, which I never realized existed.
  • I think webinars are quite useful and convenient to people these days and participation is high. They are a great way to give back to your community and help others - or become educated yourself.
  • Jackie, that's a great resource link you've provided to accompany Eve's useful guide here - thanks for adding that!
  • "Ensure you get rubber pads for your backhoe loader's stabilization legs if you work on asphalt or concrete." This is an excellent point and I just recently witnessed a case where this wasn't done and a brand new blacktop driveway ended up with large, deep sinkholes in it as a result. No one thought to think of this previous to use of the machine and several thousand dollars worth of damage was done to the property.
  • I have to agree with Paul here in that I hadn't thought of this as a variable. It would make sense that your representatives would tire and a comfortable flooring solution would serve well. I'll keep this in mind for future events.
  • "Ask how often they update and clean their marketing lists, as well as where they get their names from." Excellent point you make here. It does no good to purchase outdated information so it's best ot make sure you're getting the most up-to-date information that's available to you.
  • Your suggestions for improving your results couldn't be more spot on than what you've stated. Excellent guide, Chris. I think this one will help many people out there.
  • Keep it short. Thank you! I have to agree here that when an article gets a bit too long-winded, I have a tendency to miss it's overall message. Useful content is key. Everyone is going to the search engines the bulk of the time with a question in mind - they're searching for answers. Provide the answers and enjoy the rankings.
  • Excellent suggestion, Colleen, on the addition of addressing workplace violence. It's unfortunate, but it does happen and it's worth addressing in a professional manner before hand.
  • Wow, what a superb list of resources and links you've provided here on this timely topic. I'm going to have to check a few of these out now. . .
  • I just recently started using the Google calendar. It's customizable, nice and easy. I'd suggest that to anyone looking for such an application and this one can be shared privately or publically, too.
  • Excellent guide, Nadine. I particularly like the online tutorial links provided. Those are especially helpful.
  • "Identify and verify the makes and model before you buy. Many brand components might look similar but are not interchangeable. This guide will allow you to get it right the 1st time." So true. You have to look at this as an expandable item for the years to come. So it's wise to make sure that you're getting what you really need before your buy.
  • Honestly, I wasn't aware that this service was available and it does sound like it could have many benefits for small businesses on a tight budget and trying to cut costs - especially in these times. Thanks for enlightening me!
  • Your guide is a great start but some links to addtional resources would really increase its value for readers.
  • Wow, there are a lot of useful links and suggestions in this guide but it's even nicer to see so many being contributed by the readers as well. The guide is becoming quite the resource of information and a great place to start preparing for your next business trip.
  • I have to agree with Susan in that you have provided some useful links for readers and your guide, in general, is full of insightful information. And thank you for the mention in your guide, Eve.
  • When I'm doing my own from home, Avery is the way to go. As you stated they have loads of templates and with one click, you're off an running. They really make the entire experience for users a pleasant one.
  • The find me/follow me feature is a really nice feature to have. Especially for those on-the-go or traveling excessively from location to location. Great guide, too. Takes a confusing topic to many and really breaks it down into digestible points to focus on.
  • Spa Products - 09/02/2008
    Ahhh . . a trip to the spa would be extremely nice right now :-) I'd like to second the recommendation of the comment before me. It is extremely important to make sure that spa products are clean and sanitized. I had a friend that developed a skin infection after visiting such a place. It's very important to go the extra mile with sanitation because word of mouth is everything.
  • Hi Melton, You have a nice, informative guide here but it seems that there's a problem with the links as they are not active links.
  • Management Jobs - 08/28/2008
    This is a nice guide with many useful links . . . I have a friend that I'm pointing towards it today. Maybe it'll give them some direction to take. Thanks!
  • "Small business loans from friends and family often go awry because they haven't been properly structured and administered." This is THE point, right here. All of the details need to be worked out upfront and written down. All parties need to be in agreement before entering into this. Otherwise . . . well, you guys watch People's Court and Judge Judy don't you? :-)
  • The link for the entire guide is especially useful. Thanks for supplying it! I wonder though if a few more links to some additional resources wouldn't be even nicer :-)
  • This is a very helpful guide and includes many useful tips, however, I wonder if the days of the Yellow Pages aren't slipping by? I rely on my computer so much, I don't think I even flipped through this years' book once yet :-( What do you think?
  • Eve, hopefully helpful guides like these that supply easy to implement steps and direction will allow others the ability to see that if we all contribute just a little - literally a world of difference could be the result.
  • I always used to be approached by these types of groups at the mall. Doesn't seem to happen as often these days, as a matter of fact, it's probably been years. They're a valuable asset to have and an extraordinary resource of information - but I imagine they can be costly to conduct for the average entrepreneur or small business owner.
  • Wow, what a great list of very useful suggestions and ideas. If each one of us could at least implement one of those systems into place - it would amount to a tremendous savings globally.
  • Bluetooth Headsets - 08/26/2008
    I love my bluetooth but Paul brings up a good point . . . what are, if any, the health risks I wonder? Johnny Cochran's wife still blames his cancer on his extraordinary use of his cell phone. . . .
  • I think organic companies are going to take off within the franchising industry, too. Organic grocery stores, organic growers, organic restaurants - I'm seeing more and more of this everyday. Everyone is steering towards "Green."
  • I think it's always wise to first educate yourself. Doing so forces you to think things through to completion and possibly overcome obstacles that may stand in the way, prior to even reaching them.
  • I'd also have to suggest that, depending on where they are working and what type of environment it is, ensure the employees safety.
  • Corporate Art - 08/20/2008
    I think it's very important to place art such as photos, inspirational phrases and vivid colors within an office environment. You spend so much time there that it has to be a place that employees feel comfortable and relaxed in their working environment for the best productivity. It really shouldn't be overlooked as it can make quite a difference.
  • Mark, you make a very good point here "Does your e-mail address say “business professional" or “teenage socialite?" Something memorable is nice and it helps, but keeping it professional is an absolute must. And remember, you'll be using that address for quite some time as word of mouth and visibility spreads. Make sure it's a good one.
  • Psychology Jobs - 08/18/2008
    This is a nice guide on an interesting topic. I think the industry is growing because more and more people are experiencing life altering events on a regular basis these days and seeking help to deal with the changes. Unfortunately, there isn't much stability in the current economy, careers and industry, employment, people's personal lives, etc.
  • Melissa provided a great suggestion here for including gift certificates for valued customers. It provides an incentive to return again and also shows your appreciation for their patronage. Great idea!
  • I've seen a lot of amazing works of art produced from pumpkins. I've always wondered, "how do they do that?" Having the right tools would surely help, I suppose. I wish I could accomplish some of that for my seasonal pumpkin displays!
  • Google is coming up with some amazing things and their services are really making it easier for small business owners and operators. Very nice, comprehensive guide on this particular topic. Seems everyday we're hearing more and more about innovations that Google is making. Must be some great "thinkers" at that company!
  • Your comment regarding the importance of images is so very true. When something is just too text heavy I tend to lose interest. Graphics can truly create interest and help readers identify with your message.
  • Great guide on this topic, however, I would like to stress your suggestion of making sure your agreement with your broker is spelled out - in detail - before you begin.
  • I agree with Paul, very nice guide but some links would be helpful to readers. Thanks!
  • Magazine Publishing - 08/11/2008
    I've noticed lately that there are so many different publications on the shelves these days and many of them are very specialized. Your guide is a great start to anyone considering doing this themselves and your suggestion of starting small with a black and white publication is a great idea.
  • Hey Scott, thanks for the HelloTxt link - nice!
  • Wage Garnishments - 08/04/2008
    As Susan states, this can be a real pain and it pays to do some of your own research with regards to this. This guide is a nice place to start, too. And Susan is also correct in that the employee usually owes more than one debtor so the math is complicated. But it must be done.
  • I think keeping set business hours is so very important. I also think it's helpful to take small breaks throughout the day to maintain yourself and take a breather. When working from home, with or without children, setting specific boundaries and sticking to them is crucial. Very nice guide.
  • I think the stage is so very important. It sets the tone, the feel and the overall atmosphere for the production. A sparse stage without color or subtle attractions makes the production look low budget. It's worth it to take the time to focus on it. Yards of colorful linens and textiles can be hung and placed and are very affordable when purchased by the yard. They also add a bit of drama for effect when draped over furniture or used as backdrops.
  • National Jelly Bean day? Wow, I never knew! I love these things and at Easter, can't get enough of them. I like all the little tidbits of information you included about them as well. Takes 10 days to make a bean? Who knew?
  • Smart Card Chips - 07/31/2008
    This is a very thorough guide, Phillip. And I like the fact that you mention that these are not yet 100% secure due to virus attacks, etc. I imagine the technology will be developed even more in the coming years and we may eventually see a day when this technology is standard.
  • This is a really nice guide that offers some very useful suggestions for partnering and helping to ensure the success of the business. Offering a discount to returning members is a great idea, too. It would be nice if you also got discounts for having more than one pet as a patient as well. Making the services a bit more affordable by doing some of those things could help avoid non-payment.
  • And by the way, I did not mean for my comment to sound critical of anything Jenni wrote. She wrote a good Guide. My comment was just a small editorial, asking for moderation in packaging -- and concern for our environment, as Paul points out.
  • Promotional Pens - 07/30/2008
    Scott, what a great tip. I recently encountered this by a small business owner who added a bit of humor as well. He was a potter and makes handthrown pottery pieces and artwork. He didn't ask me if I wanted a card. He told me he had a magic trick to show me. I was curious and he dealt and shuffled a stack of his business cards. He handed me one of his pens (which I was told to keep) and asked me to initial a card. He flipped it into his pile and shuffled. Then he pulled out the card I wrote my initials on and also written on it was the phrase "put a little pot in your life." He was an old hippie and he made me laugh. He was selling tiny little 3" pots to root houseplants in. I just thought this was so creative. I kept the pen and his card and just thought of him recently when in need of a gift. It stuck in my mind and probably always will now.
  • Promotional Magnets - 07/30/2008
    You know, Snapfish does magnets from photographs and a small business owner could be really creative with that. I'm sure there are many other services out there that offer that as well and possibly at a much better price - but what a great way to display your offerings.
  • I have to agree with Paul in that some additional links would add much value here. Thanks!
  • I don't use a phonebook anymore either. I have really come to rely on the internet and sites such as switchboard.com and Yahoo! for directions, numbers and locations. Someday . . . there may be no more telephone book publications. Crazy to think of but looks like it's coming.
  • What a great guide on a timely and necessary topic. I'm not familiar with much of this technology out there, but this sure helps and is a nice start. Thanks!
  • I have to second the iStockPhoto suggestion. So many beautiful graphics to choose from and incredibly affordable as well. I use them often.
  • Good packaging is nice and necessary, however, it seems nowadays that some packaging is "over the top" and we are paying for this unnecessary packaging in the cost of the item. I don't need 10 potato chips packaged in their own plastic and foil container simply because I'm too lazy to use a sandwich bag.
  • I don't think this would have much effect on small business. I agree with the fact that many are earning more than that anyway. If any area is to be hit, it's most likely the fast food franchise industry.
  • What a great guide on a topic that many can relate to. I like your paragraph about blog guilt, too. So true.
  • I think it's always a good idea to touch base with your customers. And surveys are a great way to find out what they need - and deliver it to them.
  • I am always attracted to video walls. You can't deny the power of them and the impression they make. They always look "cutting edge" to me when in place and I find myself standing in front of them and receiving their messages. I think they're a great idea, especially for an event.
  • Electronic Displays - 07/23/2008
    What a great idea to put one in a corporate lobby. It would bring some "life" into that space while displaying a positive message to uplift. Something like that might also be nice to use throughout a large corporate building to address employees by each day, displaying a motivational phrase or some encouraging words.
  • At-Will Employment - 07/23/2008
    "An employment contract, either in writing or implied, nullifies employment at will, and prevents termination at will." This is interesting. I wonder, what type of position would an employment contract apply? In what situation would something like this be used?
  • Forensic Accounting - 07/16/2008
    What an interesting topic. I learned a thing or two! Thanks for writing it and enlightening me. . .it's nice to know that these services are available.
  • You offer some really useful tips and tactics in this guide related to this topic. The perception of your business by your customers is everything and using virtual assistants helps to create a larger impression. There are many online services that offer additional tactics to create a "big business" impression, too. But your guide is a great start with lots of advice to begin incorporating some of them.
  • Good point about MSDS sheets, Matthew. It's very important for workplace safety and will also advise you of procedures to follow in the event of an emergency.
  • Green Investing - 07/16/2008
    This is a very thorough guide on a great topic. Green is going to be the place to be and the opportunities for investment are bound to increase as technology and development continues to grow. Donna makes a great point, too. This is very appealing to younger investors and is a topic that many are passionate about, too.
  • Here's an interesting concept when it comes to pricing, especially tactics for these current hard times. It seems a simple enough recipie and it seems to be one that works as I, myself, enjoy options that I can choose as a consumer for myself and what I'm willing to spend.
  • Eric, thanks for your input here. I can't vouch for the quality of the information available in Yahoo! Answers itself, I can only vouch for the fact that participation in the community and offering useful contributions and informational links from your site can boost your traffic. . . .and it can. Thanks again!
  • Vehicle Tracking - 07/10/2008
    Ford is catching on to this, too, by offering an entire line of F150's affectionately termed as smart trucks. The features are impressive and include fleet tracking.
  • There are a lot of useful links to some nice directories here. I've had experience with D&B and would recommend them as a reputable source of information. They offer a lot of nice services to businesses and I would recommend checking them out for assistance.
  • Grout - 06/30/2008
    Good advice, Paul. I always use a grout sealer because it assists in preventing stains as well. Grout is very pourous and many people don't realize that it can stain over time. Especially in areas used in food preparation and in bathrooms.
  • Shara, I agree with your overall outlook on this topic and Eric, I also agree with you that it's best to let employees know about this type of thing beforehand. Otherwise, you may loose their trust.
  • Biodiesel - 06/30/2008
    Wow, I've read and seen some programs regarding people who do this but I guess I didn't realize that it's more like a "do it yourself" fuel as well. Interesting. I wonder if the recent fuel crisis has caused many to undertake their own production? Is anyone out there currently producing biodiesel themselves?
  • I like the links to the cost of living calculators that you've provided. Honestly, until now I didn't even realize that those existed. Really nice tool for anyone considering relocating and also a really nice tool for business too.
  • Salad Dressing - 06/30/2008
    Intersting guide and I must admit that the title caught my eye and is what drew me in - personally, for me it's ranch all the way!
  • Paul, I agree with you here. In situations like that, you should always make the MSDS sheets available to employees as well, so that they can see exactly what it is that they are dealing with in their line of work. That is not to be taken for granted. Even landscapers and such should be aware of the consequences of letting certain chemicals hit your skin as many are absorbed immediately into certain organs. It's very important.
  • Would this really be affordable with fuel costs increasing daily?
  • I have to agree with Donna here. The absolute best time to secure credit is usually when you're in the position that you really don't need it. Because when things get rough, sometimes damage has already been done and if you attempt such a thing at a time like that - chances are you will be denied. It's always wise to have some credit available to you for times of need.
  • Eco Gadgets - 06/18/2008
    Calendars that you can plant? How cool is that - I love it. I'm always fascinated by the new eco items and services that are being created. They never cease to amaze me and I think this is all a move in the right direction - for business, for living, for the environment. Nice guide!
  • These are great suggestions and if everyone agreed to attempt to implement even just one or two of these into their regular travel routines - I'm sure we would all benefit from it. Sure gives you some food for thought, too.
  • Suggestion Boxes - 06/16/2008
    Donna, what a great point you make. If you're not prepared to take action on suggestions - don't bother asking for them. But if you start implementing them and putting some in place, you'll see that it's infectious and can be very inspiring to employees and good for morale.
  • I guess there would be a need to search for such records when it comes to clients and business. Interesting for both business and personal, such as geneology as well.
  • This is a nice guide on a fantastic topic. And Donna, I second this, "I completely agree with Susan that volunteer opportunities can be a great motivator for employees, especially for Generation Y, whose twenty-something members will very often seek out workplaces with a social mission." Especially your point about that particular generation. Volunteering is also a great way to experience team building outside of the office and gives your employees something "in common" to discuss and connect over as well. Especially if it's a large corporation or organization you work for.
  • I especially like your third point, "Empathy for others so that you can understand where they’re coming from. ." If others feel that they connect with you on a human level it improves communication and efficiency. Turn your back or be unable to "feel" where someone is coming from. . .and they will not follow you or your lead. I'd also like to add that a leader is someone who embraces change, challenges - and mistakes. Because a true leader realizes that mistakes and challenges are opportunities for growth through the experience.
  • And make sure your titles include keywords or phrases that will be searched so that the engines pick it up. When I started blogging, I realized that the value of keywords and keyword phrases within the titles are priceless for placement and showing up in search results. It's very crucial.
  • Electrical Products - 06/10/2008
    This is a great guide that brings up a topic that's important - but that I'm sure many are not thinking about or preparing for. The generator is a good idea and I wouldn't have thought of that. Thanks for giving me something to think about now and prepare for. . .
  • And the price has recently just dropped, too, which makes this device even more enticing now. This is an especially useful device for the small business owner on-the-move or operating as an individual. It's going to become an asset to many businesses and employees in the future - especially as it becomes move affordable.
  • I am currently using livechat on my blog and the response from readers has been encouraging. And if you run a site that sells products or services, I think livechat is even more important and will give your customers that extra bit of security to actually make a purchase.
  • Robots - 06/05/2008
    I, too, enjoyed Ironman's anxious robot and, Donna, that would be a big bonus if he looked like Johnny Depp! I have a friend whose father designs and manufactures robots for industry. It's an interesting field to be in and they've done some amazing stuff with the technology. I have no personal experiences with them, however.
  • I'd also suggest to begin participation in social media sites to start some word-of-mouth for your business as well. And if you're selling products online, consider sending some freebies to influencial bloggers within your industry and request a written review from them. That tactic has worked for others that I know.
  • Business Shoes - 06/03/2008
    This is an interesting guide and you know your shoes! I'm happy to report, however, that I am no longer forced into those very uncomfortable styles that are required of women as I now work from home. It seems that many of the styles offer a more relaxed attire than was once accepted, but I also think you can look professional while dressing casually, with taste, as well.
  • Employees tend to be more relaxed and more productive when they are in casual dress at the workplace. So I feel that if they are not in a position where they will be visiting with clients or welcoming clients into the office - you may want to consider letting them dress casually. You can still appear professional without the suit and tie, or heels and nylons.
  • Getting a proper tune up can help with gas mileage as well.
  • Very thorough guide. I have a friend that is launching a recent invention and I'm going to point him to this guide. I'm sure he will find it useful and I thank you for writing it.
  • I think it's important that you give a gift that's useful. Because if it's useful to the recipient - they will actually USE it frequently. As a result, they will regularly be reminded of your companies products or services.
  • There's also a new line of cleaning products by the name of Green Works that I've just started seeing advertisements for recently.
  • I just read about the Earthmother (I believe that's the correct name) community in New Mexico today. And, yes, they used some tires on the exteriors of the homes as you mention in this guide. But honestly, it doesn't detract from the homes appearance to me. It somehow seemed appropriate there. We'll definitely be seeing more of this in the future.
  • Unified Messaging - 05/20/2008
    I can vouch for the services that GotVMail offers. I use their services and have found them quite helpful. They even offer professional voice recordings for your announcements and greetings. It's a very nice service and is quite easy to use.
  • I'm always "put off" when telephoning a company to ask questions or for assistance and the person on the other line is short with me or doesn't hear me out completely and then zaps me off to the incorrect department. Some of the large telephone service providers could take a tip or two from this guide. Seems I encounter that scenario every time I contact them.
  • I'm a big fan of these services and find them quite user friendly as well. Takes all of the worry and the work out of it for you. And new services are springing up daily. I always look forward to what the next generation will be.
  • Green Marketing - 05/20/2008
    It's clear the green is fast becoming the trend and more and more companies are realizing this and responding to the markets ever increasing demand. I buy green whenever I can and have recently seen advertisements for "green works" products. A line of home cleaning products like window cleaner, etc. It's one of the healthiest trends to have taken place in recent years.
  • I have to agree with others here in that number 3 is probably the most important step to take and can reap endless rewards in doing so. Use it freely and regularly!
  • This is an important topic and it applies to many businesses out there. It's also one that I'm glad I don't have to worry about :-)
  • Wow, lots of useful information here and some great resources. I have to second the suggestion on Numara for these purposes. . . .
  • This guide has turned out to be quite a list of resources for this particular topic. . .this is how they all should be - excellent!
  • Gmail for Work - 05/08/2008
    I like gmail and I especially like the fact that you can label your threads and responses come back to you via the same thread rather than another email entry. I like folders and I'd like to see them incorporate that feature in the very near future.
  • I have to agree with Susan in that a background check, especially for this particular industry, is crucial. Your guide addresses a great topic and also included some useful insights. But a background check is key for this industry.
  • I use USPS services for packages mainly due to the fact that the boxes are free from them and will be delivered right to your door. Labels as well. Definitely a cost savings there.
  • Wow this is a fantastic guide, Justin, and I especially like the photo examples that you provide so that people can really see for themselves to gain a better understanding. I'll be saving this guide as it's a great resource on the topic of local search.
  • Paul, I have to agree with your perspective of your career. That's a great way to put it and this article brings up some interesting thoughts. But I'd also like to see some resource links if possible?
  • "You should never have profits at the expense of people or planet." I have to second this, Scott. And I would also like to commend you for your suggestion of the volunteer situations for employees to attend and receive pay. THAT is socially conscious to me and a fantastic idea.
  • IT Jobs - 05/05/2008
    Lots of jobs listed in places like this , too.
  • You can also find some really great products - and great deals - on fragrance oils and the like on eBay, too.
  • This is a very helpful guide and I agree with Donna. Your tip makes perfect sense and is an effective use of the system. Thanks for pointing that out. . . really good insight. "post frequent links and newsfeeds so that you're frequently on my home page and hence, on my radar screen.'
  • This topic could be a really popular guide, I believe, but it needs more links and resources. Is it possible to include some?
  • I still feel that keyword use, especially in blog titles and the like, is king for search engine placement. When combined with additional tactics, it can work wonders.
  • Wireless Technology - 04/29/2008
    I just love all of this wireless technology. I really like the wireless printers that are out there now, too. Simplified, no muss-no fuss. . .very nice.
  • The key term to remember when using business credit cards is mentioned here. And that is "Wise use of credit cards. . ."
  • Thanks, Mark. I'm glad you found the information contained here useful.
  • Computer Free Tips - 04/29/2008
    I agree. This could be a very hot topic and relied upon guide if it contained more tips, resources, links and information. Is it possible to update this a bit to include some?
  • I agree. The additional resources improve the guide. And this is a fascinating topic to me. One that always catches my attention, so thanks for bringing it here to work.com.
  • Donna, your the second person this week that I've heard mention that book. Looks like I'm going to have to pick it up now!
  • Thanks for posting that freeware link, Akwasi. I'm going to go take a look at that now.
  • What an interesting, yet important, topic. It's sad, but sexual orientation really has no bearing on the quality of your work - yet many make an issue of it. If your work is quality work and you're kind and courteous of your co-workers and those around you - to me, it really isn't anyone's business what your sexual orientation is. What's important is the quality of your work. We all need to be kind to one another.
  • Funny, but even a trip to the ladies room can be a real refresher when you're tied to your desk all day! Short escapes are essential to your mental sharpness. Eat your lunch outside if possible, too. Getting out of that atmosphere for half an hour and breathing fresh air can be rejuvenating.
  • Excellent guide, Kimberly. I've tried the Squidoo Lens before but I'm wondering if I really used it to it's full advantage now. Might be time to go back and have another look. . . .
  • Anniversary Cards - 04/16/2008
    Anytime you acknowledge something for someone - it's a good thing that will return a positive response. Whether it's celebrating a business anniversary, an employee's anniversary or birthday's, holiday's, etc. It's always nice to say thank you. . .so if you're sending a business anniversary card to customers, friends, etc. - be sure to thank them for their support.
  • This was a very intersting topic and I learned a thing or two already from it. I can't say I have ever heard of this particular type of testing, but I do find the variety of personality types that exist to be an interesting subject and one worthy of exploration. Especially in business because if you're in an office environment - you spend more time with those people on a daily basis than your own family. So understanding one another is very important.
  • I think another important way to motivate your staff within an office environment is to create an atmosphere that is condusive to enjoyable working conditions. A more relaxed atmosphere seems to encourage more productive employees. A bit of socializing should be encouraged, not frowned upon, and will bind and build a better team.
  • Mail Boxes - 04/15/2008
    This site has some nice custom mailboxes and several of them have secure package drop boxes attached to them as well, which I think is a really useful feature.
  • In addition to Digg, I'd also like to suggest Sphinn.com and Mixx.com. Two addtional article submission sites.
  • Another tip. . .when you're home, turn off the lights in rooms that you aren't currently using. Also, decreasing air conditioner and/or furnace settings by only two degrees can make a world of difference as well.
  • A Stress-free Move - 04/11/2008
    You've got some good tips here and your guide is a good start, however, some additional links and resources would increase it's value. There are some good tips here, too.
  • Home Elevators - 04/07/2008
    This is a wonderful idea, but I wonder what's required to actually have one in your home? An addition perhaps to house it? Is this catching on in the home building industry? It's a great idea.
  • Network Repeaters - 04/07/2008
    I'm unfamiliar with this topic myself, but thanks for the information on it in this guide. We may be hearing much more about this in the future, huh?
  • Small Business Trends is here, too. Thanks Shara! Great tips and advice in this guide and I'll be putting some of them to use on our page now.
  • Here's some advice that readers may find useful as well. There's some good suggestions in here.
  • Refurbished monitors would be a good buy if you're considering buying a high-end monitor that you otherwise couldn't afford. You'd be much more likely to be able to purchase a refurbished one at a lesser cost.
  • Here's another service that may be of use for sharing client or contact information and reports in spreadsheets online. I use eXpresso myself and the basic service is FREE.
  • First Aid Kits - 03/28/2008
    It's so important to make sure these kits are available in any office or work environment. And to make sure that existing one's are properly stocked at all times. Accidents happen - even in environments where you would tend to think it wouldn't be likely. Your home should always have one as well.
  • I wonder if Angel investors would be helpful to those in this industry?
  • I imagine the replication process is quite costly?
  • One thing that can help personal credit scores is to get a credit card with a small balance ($500) and then use about $50 or $100 a month and then pay it off in full before using it again. They'll increase your credit limit and you'll begin to climb back out of the hole.
  • Provide great customer service, too, by ensuring that they know how to use all of the equipment they've just had installed. Installing it and walking away isn't good customer service. Make yourself available to customers after the installations as well for any questions or help they may have or need.
  • One of the things I find interesting is how Google is changing so rapidly. If you are DIY-er it's becoming increasingly challenging to stay on top.
  • Boxes and labels are free from USPS and they'll deliver them right to your door. It may look like they're going to invoice you. . .but you'll see the total is "no charge." You can order priority boxes for free here.
  • Here's a free keyword tool that I like to use Wordtracker.
  • 10 Likely Elements of Google’s Local Search Algorithm Check out the link above. Maybe this will help when it comes to optimization.
  • Are there any group applications out there yet for facebook?
  • Just increasing my Facebook efforts recently myself and came back to this guide for some pointers. There's a lot to learn and this guide has been helpful. Thank for writing it Brian. I'm sure many others are finding it useful as well.
  • It has worked for me!
  • Just had a guest interview today with a representative from a factoring firm and learned a lot about the services. Sounds like it can be beneficial for small and new businesses, too, in that once the cash flow begins to accelerate, the business is able to grow. Nice guide on the topic.
  • "By using rechargable batteries you'll help keep them out of landfills." Very good insight here and one that I hope readers will pick up on. I try to use rechargable batteries for everything that I possibly can now.
  • ". . .tailoring it to the individual recipient, rather than sending the same letter to everyone." Very good piece of advice. I also think it's a good idea to elaborate a bit about why your thankful as well. Just a little extra effort to add a special touch. And some special stationary is nice, too. But always make sure it's classic and simple.
  • Measure for carpet - 03/13/2008
    Your guide contains a lot of useful information, but some additional links to illustration graphics and resources would be helpful to readers. What's required of the seaming process? Is there a special piece of equipment needed?
  • Security Labels - 03/13/2008
    That Maverick site is a nice site. Thanks for the link. I know some that could find this site quite useful and will be pointing them here.
  • They really do have a lot of nice phones. I was just in an AT&T store the other day looking at them.
  • I never knew that you could buy ATVs direct. Thanks for that. I know some that may be interested to learn that as these are great fun when and also very helpful little vehicles.
  • "Give them your complete attention. Don’t multi-task. Don’t “half-listen". . . . This is the best piece of advice anyone could probably give on this particular topic. When someone acts rather indifferent, it minimizes the situation and causes frustration - which ultimately causes defensiveness and confrontation. Look them in the eyes and hear them out before you do anything else.
  • Good Posture - 03/05/2008
    Wow, I wish I could concentrate and do all of this all the time. My back and neck would probably feel much better if I could!
  • Proper estate planning is crucial and once you begin and complete the process, you'll feel much better about it. And without it, your loved ones may not be able to fulfill your wishes due to circumstances beyond their control. It's always best to make sure you have a plan.
  • Money Orders - 03/05/2008
    I have always only accepted USPS money orders and I have even had my bank question legitimate money orders that weren't USPS money orders. Seems that even the banking institution only wants to accept USPS as well. Definitely the safest bet.
  • This is a great topic and you've shared quite a bit about it here, but some additional links from a variety of resources would really add to it.
  • GPS Tracking - 02/29/2008
    Check out the new line of trucks and vans from Ford, too - Ford Work Solutions. They have features to track the entire fleet.
  • Barn Construction - 02/29/2008
    I would also like to mention that if you live in an area where Pennsylvania Dutch or Amish families live - contact them. Some of the best builders around and you'll get a big bang for you buck as well.
  • You've just about covered it all here. I like how you listed the pros and cons for readers as well. It's very easy to understand.
  • Home-Based Jobs - 02/29/2008
    It never ceases to amaze me at just how many scams are out there today to take advantage of people who are really attempting to achieve their dreams. Your guide covers this and more for them and sends them off in the right direction. Great guide.
  • I watch "Ace of Cakes" all the time. It'd be interesting to do this for a living too. I'm always amazed at how beautiful the creations can be.
  • Truss Displays - 02/26/2008
    There are a lot of perks to using a system like this and you've pointed many of them out. The one in particular that I find most useful is their strength to support display items of significant weight.
  • I have to agree with Paul. Great information here but I know readers will find some additional resources and links quite useful to round it out.
  • stuartr, you added some great information for readers and small business owners.
  • The importance of this topic cannot be overlooked - yet many small businesses DO overlook it. Small businesses are more prone to white-collar crimes such as embezzlement - more so than they realize and are easier targets than larger organizations. By all means - check references.
  • This is what work.com is all about. It's great to see a guide that has proved so useful to so many - Kudos to you, Aaron!
  • "Be ready to write more than one resume; you will need several versions for different job titles, industries, etc." This is probably the best piece of advice to give on this topic. Having more than one is a must as you cannot elaborate on each and every area of expertise in just one resume. Each should be geared specifically to the job applied for and each should highlight those specific areas of expertise and experience.
  • This topic can be really confusing to many running a small business. But this guide really addresses the issues head-on and the links included cover just about everything you need to address.
  • Work Benches - 02/26/2008
    "Accessorize: Yes, it's true - even work benches use accessories. Choose from drawers, lockable casters, adjustable shelves, monitor arms, and much more." I have found this to be the most important part. If everything HAS a place - then everything will BE in it's PLACE. If I have no where specifically to store an item, I tend to make piles, which defeat the purpose.
  • "If you are planning a large event, negotiate for deep discounts on food, beverages, and accommodations. Ask for use of complimentary event space. If you like one space but have a lower price from another, don’t be afraid to ask the other venue to match it." I absolutely agree. Make them compete for your event!
  • Melissa, thanks for your link to the Sloganizer. I have never heard of that and it's very interesting! I'm sure others reading this guide will agree.
  • I've worked on T1 service and it's speed is unmatched. If you can afford it - it's definitely the way to go.
  • ". . .team not working together because of the 'un-said baggage' and backstabbing gossip!" Boy, can I relate to that. And in my experience, it seems that most of the above is generated by only one or two co-workers within the environment. And it's amazing how one or two people can simply deflate the atmosphere in an office environment. It's always best to confront the issues face-to-face, but having a mediator present is always wise as things can become very personal and heated during office confrontations.
  • Selling Overseas - 02/20/2008
    Thanks for the additional link, Jennifer!
  • When it comes to credit, it's always best to at least be making attempts to repair it rather than letting items sit. And many organizations are willing to work with you with regards to your remaining debt with them as creditors. Settlements are always an option to creditors that is often overlooked by debtors.
  • As stated in the guide, when you're sharing hardware between computers - these can be really extremely convenient.
  • Personally, I like to create many different folders to categorize topics. However, I too agree that at times it can be challenging to remember where everything is and what is priority and what is not. Another tip that I like to use myself if something needs my immediate attention. If I've read the email, but have something else that I am currently working on, and want to make sure that I address that email immediately after I'm finished - I mark it as "unread" again. That way, when I enter my inbox again, it's right there as an unread email and receives my attention again so as to not fall through the cracks. But they just keep coming!
  • Nothing worse than filty ones, right Shara? These are so very important and I would suggest following Jeff's tip about hinged guards that make cleaning as easy as 1-2-3. Otherwise, employees tend to overlook.
  • Excellent guide, Laurie. I know someone in this industry and I'm sending them to your guide right now!
  • Marketing - 02/11/2008
    ". .position yourself as an expert by sharing valuable knowledge." I am of the opinion that a great blog with expert tips and advice should always be a part of the plan.
  • Shara makes a valuable point here about your business address. Great tip, Shara!
  • How to Shred? - 02/05/2008
    There certainly are a lot of options here and some things to consider. I especially like your point of mention that "information disposed of in the trash is no longer considered protected by the Espionage Act." If it's in the trash - or on the Internet - it's in the public sphere. I'm always amazed at the amount of people who have become professional "dumpster divers." Scary.
  • I couldn't agree more with Donna's comment. Google a company and see what comes up. You may be surprised and you will not receive a more complete overview anywhere else than on the net.
  • It is so very intimidating to sit down in front of a software program that you're unfamiliar with. Afraid to explore or hit a wrong button, many aspects of the software may go unused. It greatly increases productivity to educate yourself. I'd also like to mention that you can check with your local community colleges as many of them offer courses on varied software programs and internet/computer related topics.
  • This is an excellent guide on this subject and I have a friend that would find this quite useful. I'm going to have him come on over and have a look. And it sure does help to have some friends and contacts, doesn't it?
  • I really agree with your suggestion of offering a limo as a thank you to a business client. That's an excellent idea that would be sure to leave an impression. Top rate treatment.
  • "Intellisync's Wireless Email Express is great for individuals and small to medium sized businesses – easy to install, secure, and integrates with almost any email platform. Works with Microsoft Exchange and IBM Lotus Notes, as well as with most Internet email accounts such as Comcast, Earthlink and others. . ." Excellent! Thank you.
  • Businesses For Sale - 01/28/2008
    "Be sure to investigate all customer lists, supplier lists, employee backgrounds, equipment leases and perform an entire due diligence process before buying any business." I'd like to add that you should make sure no outstanding debts remain as well. It can become a really troublesome situation.
  • So much to consider isn't there? You provide a lot of great insights into this topic and anyone needing information or considering using payment providers will be better off for taking the time to read these guides. I don't think you've missed a thing!
  • "One the most basic psychological benefits behind gift cards is that people see the value on the card as "free money" or "found money". The psychological effect is similar to that of a credit card, only much, much stronger." I couldn't agree with you more. And it's true that when you have a gift card and visit the location, most times, you end up spending over and above the value of the card. It's a great way to increase profits. Although some, I have found, have too much pride to use gift cards? Has anyone else ever noticed someone that feels it's somehow embarassing to use a gift card?
  • "Do a search for your company or product name on Omgili. Omgili is a search engine that focuses exclusively on Forum threads and other customer generated content. You'll probably be surprised to find how many people are talking about your brand." Fascinating! Thanks for the link.
  • It's really a sad state of afffairs - the state that our national healthcare is in. Very sad.
  • "You can pay zero interest on new purchases and / or balance transfers for 6 to 12 months. Your savings will increase substantially if you can take advantage of one of these offers." Especially if you double up on the payments during those months. You can make some real progresss that way. Applies to both personal and business accounts.
  • This is fantastic insider advice and I've got a better perspective on it myself just from reading this guide.
  • Website Promotion - 01/23/2008
    I see you've added a bit more substance to the guide as well as a few additional links - fantastic! I'm sure that readers will find the additional information and links useful. Thanks for taking the time to improve the guide!
  • I agree with Donna. Maybe some links for additional information and resources would be beneficial, although, the article contains useful insights.
  • Intelligent search on a site means everything to me. If I place a keyword or term into a site and it just brings me loads of pages with that word matched - as oppossed to taking me specifically to items that match the keyword - I get a tad frustrated. I don't want to further dig down to get what I'm looking for. I like searches that bring up specific relevant pages and then suggest additional, more nonspecific ones, at the end.
  • Paul makes a good point but I really liked those 11 points and I can see how each and every one of them comes into play. Seven seconds? Wow - amazing. But even I do this myself. And if the employee seems to lack knowledge to assist - I'm outta there.
  • What an excellent resource of information on this subject. I've had past experiences with this topic and there are so many things that you must be aware of to make sure your shipment is correctly handled. And this guide is an excellent overview of such things. You wouldn't believe the nightmares that can happen. . .
  • Using Typefaces - 01/15/2008
    This is a very insightful guide and it seems that the topic is more important than I originally considered. Lot's to think about and take into consideration here. And I agree with Scott regarding choosing font based on the type of project you're working on. Makes a difference.
  • There is no bigger turn off for me than misspellings and gramatical errors. With all of the software and technology available nowadays to avoid such mistakes, it really shouldn't happen. If I see lot's of it on a site, it decreases their professionalism with me and their credibility.
  • I would have to agree with Scott here. He makes some valuable points too. Additionally, a well written guide increases your score, which in turn, increases your credibility. Guides with a really low rating won't increase credibility and readers may not even visit a link included in a low rated guide because it simply looks advertorial in nature. And the low rating decreases any impression of value of the links contained to the readers. Honestly, you may get many two second visitors who immediately "bounce" back off your guide as it contains little content to draw them into it or compel them to click the links contained.
  • There are so many useful organizational items on the market now that there's just no excuse for disorganization anymore! Very nice guide, I use these myself.
  • Website Promotion - 01/10/2008
    I agree. This is a topic that could be elaborated upon immensely to assist readers. I'm not really understanding what this is all about. . .
  • An excellent guide with loads of valuable links and resource information. I see it's getting a lot of views, too. I'm sure many are finding this guide quite useful. Thanks for writing it - very nice.
  • Donna brings up an excellent point. I do not see the incentive behind that for customers there. I also had an experience where the last $5 or so couldn't be used towards partially paying for a purchase. Had to purchase an item $5 or under to use the remaining dollar balance? Seemed very strange to me.
  • I like Scott's idea and I have seen many unique creations like that. Honestly, some of them even display the items better. But if you're looking for something conventional, this was a pretty thorough guide on the subject and should be able to aid you.
  • Once upon a time, I worked in an environment where you needed an access card to enter. But. . .everyone propped the door open so that use of the cards was unnecessary. It really defeated the purpose and frankly, it used to bother me quite a bit that it went overlooked. If these security measures are in place, I would advise that you make use of them.
  • Breast Cancer FAQs - 01/08/2008
    I agree Paul. Useful topic, just maybe in the wrong place?
  • Working at Home - 01/08/2008
    Donna, I like the Elfa shelving link. That's a great idea and it takes up less space (probably costs less too) than a large desk and hutch unit. I'm going to be looking into that myself!
  • I have found that taking small breaks throughout the day is beneficial. I have also realized that clutter really does cause stress and a fresh organization certainly reinvigorates. I also like to play soft music throughout the day.
  • I agree with Scott's tip about the small percentage incentive for expedited payment. There are many companies that will take advantage of that.
  • Merchant Rates - 01/07/2008
    Scott, thank for adding the link to paypal and the virtual terminal service. I find their services quite useful.
  • Deborah, I agree about the faucets. Had a similiar situation and it turned out to be the bathroom sink. You wouldn't believe how much it was costing.
  • I agree with Deborah on the formatting here in this guide. Very easy to read, understand and put into use.
  • I agree strongly with Donna's comment. And frankly, I become suspiscious when it's impossible to contact a human. I tend to steer clear of those situations at that point.
  • This is an important topic that I'm sure many are searching for advice on. Some additional links would surely be helpful and increase the quality of this quide to assist readers. Are there no forms online that could assist?
  • I agree that many times, the value of promotional items is overlooked. Especially at times like this - Christmas. Providing something useful is key. The more it's used, the more the user is reminded of your products and services. And at Christmas, the value can go even further in that, if you haven't had contact with a customer for some time, sending a promotional Christmas gift at this time of year can remind them of your company and possibly initiate a business relationship again.
  • This is a topic that I've always been interested in and you've covered everything here. Thanks so much for sharing your expertise (and guarded tips, I'm sure) within this guide. I'm sure that this will shed light for many, like me, on the subject. Excellent links, too.
  • Free Business Cards - 12/18/2007
    I agree that this guide is a great start, but additional resources are need. Maybe some pages with design tips?
  • What a positively perfect guide on this topic. I, personally, do not lease equipment but know people who do. I'm going to be pointing them to this guide to see if they can gain any useful insights from it as you've pretty much spelled it all out here.
  • This just goes to show that there is always something to learn to continually develop your skills and create compelling writing. Your guide is easy to read and gets right to the basics with regards to the topic and I'm sure that many will find the information and links quite useful. I'm going to go investigate and further my education right now!
  • Sounds to good to be true but I'm going to have to go check it out! You've provided a lot of nice insight into the service through this guide and I'm sure that we'll be hearing much more about it in the future. Thanks for pointing it out!
  • There's a lot to be said for the topic of Feng Shui. If you don't believe in it's usefulness - just try it out. You may be surprised with the results felt immediately.
  • If you cannot afford professional writing services, I second the recommendation in this guide of PR Web. Each category of the press release is defined and PR Web walks you through the process and reviews your press release before submission and acceptance. They offer tips and suggestions, as well as personal assistance. I think if you're doing it yourself, PR Web is the way to go.
  • This is a very good topic for this time of year and I think it's important to say "thank you" to all of your employees and business associates. However, some additional links to resources would be very useful here. Can you provide additional links?
  • This is an excellent guide and every piece of it, indeed, rings true. "They’re extremely careful about what they say: They know that people are paying attention to them, and that has two consequences. First of all, they know that their reputation is on the line every time they open their mouth -- that everything they say will be subject to scrutiny. Secondly, they also know that people will put a lot of weight into what they say and probably act upon it, so they feel a strong sense of responsibility to provide good information." I completely agree with this statement. Much thought goes into a response because of the reasons you state above. So for those seeking expert advice - please be patient if it's really an expert's advice that you are seeking.
  • I agree that there is no one better to help analyze your products and services than your customers. And it's amazing what some positive testimonials can do for business and word-of-mouth. Everyone should do this periodically, regardless of whether or not it's to define business value. Aligning yourself with your customers is a key to success.
  • This is very true. I remember a company long ago that treated one department like gold, while the admin staff was ignored. Seems they didn't realize the value of the admin staff and it showed. As a result, morale dropped in that department and it's effects were rippled throughout the company. In a company, EVERYONE matters. Everyone is part of a wheel that must keep turning. Please don't forget to thank everyone involved at this time of year. No matter how small their part.
  • Paul brings up some good questions. One's that I've thought about before. How can we find the benefits of MP3 players for small business - any suggestions?
  • I agree with Akwasi. There are many employers out there that are willing to make an investment such as education. It can really payoff to become employed by one.
  • "Put your most important elements at the top left of the page. . . .Users will scan your homepage in an average of 3 seconds to work out if they want to stay." I've recently heard that the figure is approximately 52 miliseconds before determing if they're going to stay or not - wow! A blink of an eye - literally. And placement is everything. It's amazing the effect that proper placement can have as seen by your example provided. Very insightful guide!
  • Lot's of useful information here and even more added in the comments section - a highly useful guide - nice job.
  • This is great! The link worked for me as well. Looks like Santa really has his act together. That's very creative. . .I love it.
  • There are some really great links here. I'm glad someone added Audacity, too, as I've just recently stumbled upon that myself.
  • What a great guide that covers the gammet. I like the online assistance links that you provided as well. It's not easy preparing for the inevitable - but we all must.
  • Event First Aid - 11/20/2007
    What an interesting topic. Maybe a couple more links would be useful to readers. But your guide brings up a good point and one that may often be overlooked. I can't tell you how many times I've been at events where the unexpected happens. Heart attacks, fainting, heat exhaustion - all have taken place. it's definitely a good idea to be prepared.
  • A couple more links or links to resources may be helpful on this guide as well.
  • I definitely think adding the links will be helpful to those reading this guide. There's a lot to think about here and considering the current mortgage environment right now, I think many will find the information you provided useful.
  • Akwasi posed some great questions and I think maybe providing some resources or answers for those questions would be very beneficial to this guide. I wasn't aware that StarBucks isn't actually a franchise either - interesting.
  • I agree with Paul. Your guide is a great start on a topic that I'm sure many would like to educate themselves about - but a few more resources surely would be helpful.
  • This is a great set of links. You've done all the hardwork for us. But I must admit, I'm still an eBay fan. . .
  • Interior Design - 11/14/2007
    This is a very nice guide and a great topic. So many offices today remind me of institutions. They attempt to play it safe when choosing interior decor. Me, personally. I like it when I enter an office that's contemporary in style and somewhat edgy. Bright colors and abstract artwork draw me in and make me somewhat excited to see what the company is all about. If your office says "blah" - what's that say about your business?
  • I agree with Paul. What's the real message here? Some links and resources relating specifically to the topic would be useful. It's a good start but needs some additional resources.
  • It always amazes me that many small businesses do not see the value of an Internet presence. The majority of people sit in front of their computers to research items, services, etc. Not many I know pick up a phone book anymore.
  • Starbucks Coffee - 11/14/2007
    Love Starbucks! Would even love it more in the office - what a treat!
  • This is a nice topic for a guide and I'm sure that there are many more resources of information on the topic that you could provide. Is it possible to elaborate on the topics you've listed and provide additional resources beyond the one you've listed?
  • Just a personal observation of my own when it comes to commercial carpeting aesthetics. I know dark colors are suppossed to visually decrease room size and many people stay away from them. However, me personally, I am struck when I enter a commercial setting that has taken a risk. It makes me excited to see what the company is about. If the office space is trendy and edgy - it's exciting to think what the company is about. So many tend to choose safer colors and conservative designs, however, they seem institutional to me. Nothing worse than entering a room lacking color or one that's design is focused around "weak" or conservative outdated colors such as teal, mauve or seafoam green. Bold designs and color schemes can really set you apart from the rest and impress those entering your building.
  • I like the fact that you point out the usefulness of Etsy.com for crafters and artisans. I currently know someone who lists on Etsy and has experienced an increase in sales and site visits. It's becoming more and more popular to people in those fields as well as the consumers themselves.
  • "Take a moment and look at the situation through your new employees' eyes. " This is so very important and unfortunately, many in management just don't take the time out of their busy days to do so. Your guide is nice and thorough, however, I agree with Donna that maybe providing some links to some useful related information or sites would be additionally helpful to visitors.
  • Great guide, Drew! And here's the point that struck me the most and you obviously feel the same way as you listed it first - and that is "Stop manifesting in self-doubt. We tend to wallow too much in despair. What you focus on you become. Become great by focusing on the positive!" This couldn't be more spot on - the universal Law of Attraction at work! Some may be skeptics but I say try it and you might just be surprised. If you think it - you will be it. . . . .
  • Business DSL - 10/30/2007
    I've always heard that cable is faster than DSL. Is that true?
  • There is a lot of food for thought here - many things to consider that normally, you wouldn't think of until it's too late.
  • This is a very nice guide with useful links. I've experienced a PC Bust before and it's no day-at-the-beach. I'm much more prepared now, but in the event it happens to you, this guide has many useful suggestions.
  • Data Warehousing - 10/30/2007
    This is a very nice overview of information for data warehousing with a lot of very useful links.
  • I like the case study you've included. I'm sure that many can and will apply this to their business and it's a nice start for them to begin understanding SEO if they haven't grasped it already.
  • I like coffee houses that offer some arts and crafts from local artists as well. Pottery items and handthrown mugs, local authors, local photographers and painters, etc. I've actually made trips there specifically to see what's new.
  • I think providing suggestions for uses for products offered really may inspire a purchase for something that they may have otherwise found useless for themselves. Some people lack a sense of creativity and you cannot just assume that they will immediately see a variety of creative uses for an item. Making these suggestion and even going a step further and using images to show the items used in a variety of ways will surely increase interest.
  • I second Paul's agreement. If I view a page that suffers from image overload and things are just difficult to find and there's too much verbiage - I'm gone. I don't even make an ATTEMPT to find what I'm looking for because if the homepage is that overwhelming, the rest of the site will be too. I'll go find another one.
  • Employee Scheduling - 10/17/2007
    I had no idea that such an item existed as employee scheduling software. I think that many will find the links to the 30 day free trials useful, too. I could imagine that would save a lot of time and headache.
  • This is a great idea and makes perfect sense. It's true. . .out the door they go. So why not take advantage of that??? Great idea and one that I can see definitely having an impact.
  • "William, this is a really fascinating guide -- I had no idea this industry existed and you've provided a very nice primer." . . .I agree. This is news to me - thanks so much!
  • Google Analytics - 10/17/2007
    This guide is very useful and I'm sure many others will find it to be as well. Short, sweet and to the point!
  • Job Listings - 10/09/2007
    This guide is a great start, however, I agree with Deborah when it comes to the higher level positions. Very nice start, though!
  • Annuities - 10/09/2007
    Another great guide, Greg. I'm sure that many will find the information contained within of great use to them. When it comes to this subject, the more information - the better - and I think you've thought of just about everything here. Very nice!
  • This guide was very helpful to me and contained some nice food for thought. I'm currently dealing with this very subject matter, myself, and I'm now going to make some changes based on the information I received here. I'll have to get back and let you know what worked! Thanks!
  • I have a close friend in this field and I will be pointing her to your guide. I'm sure there's plenty of useful information she can gather from this. Thanks!
  • Online Stores - 10/04/2007
    What a fantastic guide, Matt. You've covered it all here and it's amazing the reach an online presence can have vs. a physical one. And you've touched on each and every area of focus here. I'm sure your guide will be of much use to many people. Very nice job!
  • Computer Security - 10/04/2007
    Security updates are crucial when it comes to protection of valuable data. It's an absolute must to make sure your software is updated regularly and receiving regular security updates as a result.
  • I would agree that, at times, a general homeowners policy just won't cut it. Your home office and it's contents are extremely valuable. Not just your equipment, but more so, your data, which is an item that a homeowners policy just won't cover.
  • I agree with Donna, Gwen. You did a very nice job here and your guide is very thorough and I'm sure it'll be of much use to many.
  • I agree with Paul. It is sad that this has to be top of mind, however, a few small security measures put into place can save much grief later and prevent a myriad of things from happening. Always a good idea to put at least a few measure into place.
  • This is a really nice guide that brings up some great points. I agree, keep it simple. Your logo, maybe a striking image, and some easy to read text - that's it. And it's something that you'll, most likely, be traveling with so it's good to keep that in mind regarding size and weight.
  • Very nice guide, Brian. I'm going to FaceBook right now to take a look. Your guide should really help me understand and navigate it's uses. Interesting, too, that it was originally only available to college students. It's a great idea.
  • I've been seeing quite a few quides here regarding sprucing up the outdoor appearance of a physical business location. I must say that I think this is of the utmost importance, although many do not see it that way. But I find that I am drawn to businesses that take note of this and make use of creating a welcoming atmosphere. It's a reflection on your business and if you don't care what it looks like on the outside - what's going on inside?
  • I agree with Paul in that, I would like to see more information regarding tips that can be taken advantage of by busy entrepreneurs and small business owners during their day to ensure health and wellness. Can you share any insider insights with us? Maybe some exercises or eating habits that we can incorporate into our busy days?
  • Outdoor Signs - 09/20/2007
    This is a nice guide, Jenni, and you've touched on a subject that I don't think many find the value in. I totally agree that your business sign impresses your brand. Everytime I see a well done, tasteful, colorful and professional looking sign with a bit of imagery, I immediately have a "sense" for the business. First impressions really do count for something.
  • Business Schools - 09/20/2007
    Very nice and thorough guide, Matt. I'm sure many will find it useful and I'm sure others will appreciate the links that Donna added as well.
  • This is a very useful guide and I like the Gomez link you posted. It is true that some banks are better than others when it comes to servicing small business, and you've broken them down thoroughly. I'm sure that many will find this guide insightful.
  • YouTube can be valuable for many different reasons, but I like the fact that you point out how important it is to be descriptive and attempt to use keywords when titling your video. That is what the search engines are noticing and it's important to keep in mind when uploading video.
  • Merchant Accounts - 09/14/2007
    ProPay, which is an eBay company, offers merchant accounts as well. I know a few that swear by them and really like the ease of use offered there.
  • My compliments on your guide, Matt. I can't stress enough, as you have already, the importance of taking advantage of any free trials that may be offered before purchasing. With all the time invested, it's very frustrating to find that you have purchased something that doesn't actually fit your needs. Making use of the free trials is definitely worth it.
  • Office Desks - 09/12/2007
    I'm currently in desperate need for a new desk with more workspace and storage, so this was very insightful. As far as putting them together - oh boy! My last one took hours and I joked that if a hurricane ever blew through, the only thing left standing would be that desk! Came with a one gallon zipper bag full of parts - yikes!
  • LifeMasters is very interesting and impressive. However, some additional resources sure could be helpful. Thanks!
  • online games - 09/10/2007
    I agree with Akwasi, anything more to add would be greatly appreciated! Thanks!
  • Very interesting guide. Hopefully, many can make use of it's resources.
  • I agree with Paul, it is a good guide but there are definitely a lot more things that cause stress.
  • There's some "food for thought" here. I wasn't aware it was such a rampant problem. Thanks for making me think!
  • I agree with Donna, very impressive, Ben. And the links you provide are going to be very useful to many people.
  • I am currently using a service by the name of Carbonite and have been very pleased with them. Backups are performed automatically and the service is worry free.
  • Sales and Credit - 08/25/2007
    Sorry, but I have to agree with Donna here. . .
  • Shredders - 08/25/2007
    I have the same question as Paul. . .maybe you can shed a little light?
  • Yet another fantastic guide, Shara!
  • Hi Joe, Good point. Yahoo Answers is not about raising search rankings. As I point out in the article above, the answers containing links to your site can drive traffic to your site. But any search engine involvement is"indirect." The traffic arrives because someone found the Yahoo Answer in a search engine, and then clicked through to the answer itself, where they then in turn found the link to your site. That's not about increased search rankings -- it is purely about traffic -- two very different things. Best, Anita
  • Helen, I think this guide is great. You are discussing a topic that many of us have probably not even considered but that has a considerable impact on your business. We are very much a "visual" society. As a result of that, we tend to be drawn to certain things that spark our interest - visually. This happens so quickly in our minds that we are not even aware it's taking place. And curb appeal is important and often overlooked. It's funny, but I've noticed that I tend to purchase gas for my vehicle at one gas station more so than another that is closer to me. Why? Because they keep the outside area clean, well landscaped, and maintained as oppossed to the other. I am more visually drawn to the well tended atmosphere more so than the one with weeds 3 feet high and weed fabric showing through the faded mulch. Doors can, and do, make a big visual impact - and so does a little weeding and maintenence. If your business looks rundown, your business will BE rundown.
  • This is a very nice guide, Carrie. You cover everything from beginning to end for those of us who may not be familiar with it.
  • Would you happen to have any additional providers that you can list here?
  • "If you tell the candidate that everything is fine before he joins you then all you are doing is ensuring that you will have to look for someone else after a month or two." Very good point, Frank. I'd like to add that some honesty in the beginning takes you a long way in the end. If you are open and honest from the start, it creates an alegiance, and they will be more likely to stick with you through thick and thin. It's better to work as a team.
  • Wow, this is a very thorough guide and everyone has contributed some nice additional links as well. Everything you need to focus your efforts is right here.
  • I agree with Donna. There's a lot of useful information in here and it's well written. Keep up the good work on your guides - I have found them extremely useful.
  • William, this is a very nice guide with a lot of great insights. I really like your comments regarding collecting community intelligence.
  • "I know that when I am directed to a business homepage instead of the relevant informational page, my gut reaction is usually, "great, now I've got to figure out how they've designed their website so I can find what I was hoping to find." I end up with a negative reaction which I'm sure the business does not intend." Paul, I couldn't have said it better myself. It's so frustrating to me, that nine times out of ten, I won't bother to go any further. Very thorough guide, Lindsey - thank you!
  • I agree, this is a great guide with useful information and links - very nice job!
  • Thanks for adding the link to the first guide, Paul!
  • Nice guide, Peter. Do you happen to have any additional resource links you could provide?
  • Very nice guide, David. Do you happen to have any additional resources you could provide?
  • "It is a sad fact that the widespread use of Internet Explorer makes it a big target for hackers, simply switching browser and email client to Mozilla and Thunderbird will help you here." Wow. I wasn't aware of that at all but it makes complete sense - thanks for the great tip!
  • I couldn't agree more with your number one suggestion: do not leave your email open. It will continually distract you from your daily tasks and before you know it - you've spent the entire day corresponding while your tasks are piling high.
  • I agree with Shara. This is a concept that I have never considered. Great guide - Thanks!
  • Your testimonials suggestion is a good one. I read testimonials on web sites and like to see the feedback the sites products or services are getting. Another suggestion when offering products is to make your return policies clear and give several shipping options to your customers as well.
  • I just heard about this today and your guide has provided me with the additional information that I have sought. Thanks!
  • I agree with your suggestion of a keyword search to find which ones are more valuable than others. Your results can drastically improve by taking the extra time to narrow these down. Thanks for the link as well. And remember, when using keywords, they must be used several times (3-4) on the page in order to add value.
  • What a nice, comprehensive, thorough guide Scott. I particularly like the fact that you point out the differences between introducing yourself to a group vs. an individual. It is true that when communicating one on one, a more natural style that is conducive to conversation must be used. I also like your mention of the value of saying "goodbye" and the impression you can leave by doing it properly with a little extra thoughtfulness. You have also provided some very useful links as well.
  • ". . . . have multiple shipping options such as UPS, FedEx and DHL is imperative." This is very true, however, I agree with Paul that some additional resources would be nice.
  • I agree with Paul. . .it's a great idea for a guide and I'm sure that there are many more useful ideas that could be included in here. Maybe consider expanding the guide a bit to offer more resources and helpful information regarding products.
  • I can second Paul's comment. . .additional resources would make the guide more useful to this community.
  • Step number 5 is very insightful. It's important to remember that it'll be a roller coaster ride at first so don't get yourself in over your head. Nice guide!
  • I really liked your tips for managing time. I use a similar method myself. It's very hard to avoid distractions, especially when working at home. But if you can follow each task and complete it one by one while avoiding distractions - it's a method that's sure to be successful.
  • "Design your brochures and flyers with your target customer in mind." This is a very important consideration and you must make sure that the subject matter will be appealing to lure in potential customers. If the brochure is geared towards your target audience and the subject matter is in line with that, you'll see more success than otherwise.
  • I agree with Susan. . .some additional information on this important topic would be useful and greatly appreciated.
  • Thanks for posting the additional links, Shara. I'm going to go check them out now. Local search is a valuable tool.
  • "Accurately Estimate Amount of Tradeshow Giveaways to Order" - what a great point and the tips provided regarding how to judge this are useful. Very comprehensive guide, Helen.
  • Thanks for posting the third party link. I wasn't aware of Proposition 65, but honestly, I really like the idea of it and would like to see other states implementing the program.
  • Banner Stands - 06/27/2007
    "Furthermore, the idea that the banner has one shot to capture and call the audience to action is a very good point and should be at the forefront of brainstorming when it comes to designing any effective advertising tool. Great Guide." I couldn't agree with you more. As a society, we are very drawn to imagery and it has great importance. That one captivating image can make a huge difference in your advertising. Even better yet, I like imagery that is symbolic in nature and conveys a certain message without hitting you right in the face with it.
  • It is amazing the technology that is in place today and this is a very nice guide that touches on many of the options available. However, it can be a bit overwhelming to learn to use all of the technology, but once you are up and running, the benefit is great.
  • I agree with Paul regarding the flat panel monitor. I absolutely love mine and the added space is a real bonus.
  • I'd like to see more sources as well. Thanks!
  • Joining or starting a club is a great idea. Women, especially, it seems - need lots of support from others. Clubs are a helpful source for the much needed support to achieve your dreams.
  • That link you added for SCORE is very nice - Thanks!
  • This is a great invention, but I wonder. . .do they have any similar for your vehicle?
  • Linkedin is a very useful site for networking. Thanks for the links to the others that you provided as well - I'll be sure to give them a try, too.
  • Ecommerce is definitely worth the effort, however, one MUST realize that it will not happen overnight and that it's better to prepare yourself to invest the necessary time and patience to make it a complete success.
  • Mirroring Signs - 06/11/2007
    I have to agree with Donna here in that I, too, always considered mirroring a subconscious behavior as it does seem that when "connecting" - two parties can both begin the behavior. Thanks for the insights on the subject.
  • Yes, Donna, as part of a combined strategy leveraging several online sites (including Work.com, of course!), you can develop a reputation as an expert and in that way help promote your business -- Anita.
  • I've been hearing so much buzz about this lately that I think I may just have to jump on the bandwagon here with this one and get involved. Thanks for the guide, extremely useful regarding shedding some light on this particular topic.
  • "Learn about search engine optimization and be sure to include your keywords in the titles of some of your posts and as categories on your blog. I've actually gotten a #1 Google ranking for a highly competitive term literally overnight using this tactic. Yes, it eventually slipped, but it still stayed in the top 10." I, too, have experienced the very same thing. It's important to focus on the use of keywords in titles as well as repeating the several times within the text. It's amazing the benefits that can be reaped by doing so.
  • "I have found my local online county bar association’s attorney referral service to be incredibly helpful as well." Melissa, I too have used these services and you are indeed correct - they can be very helpful. There are many resources on the net, but many times you must be aware that there are differences that exist by state as well. This is a great guide loaded with useful links. It's being saved to my favorites - Thanks!
  • I agree with Paul. I feel it is important to allow small breaks and intervals between intense work sessions. In the end, I'm sure that many employers will find that if they lessen the restrictive policies that many have in place, they will see a dramatic increase in the quality of their employees work.
  • I agree that some additional resources would make the guide much more helpful to readers. Is it possible that you could supply additional ones? I'd be interested to see them. Thank you to those who have done so below.
  • I agree with CapForge "The lowest cost businesses to start in general are service businesses, particularly ones where you can presell the service prior to buying virtually any supplies, such as window washing, car detailing, gutter cleaning, etc." These businesses may not seem like much in the beginning - but many of them take off at the speed of light once word of mouth begins.
  • I agree with Paul regarding the company apparel. I always seem to notice shirts with ads and read them. Especially ones that "play on words" or have a bit of humor to them. Another marketing idea that's very cost effective are magnetic signs like BuildASign.com offers.
  • I've used this site before but my home is not listed. Only a tax value exists. I know it's creating a lot of buzz, though, and have had many friends begin to use the site. It really is thorough when the property is listed and they have a lot of nice features.
  • Your comments regarding customer service couldn't be more true. It is very important to research upfront all of the company's policies prior to placing an order. I know someone who had similar problems working with a printer and it became a real headache for them. Almost brought the business to a temporary halt.
  • The services look like valuable services, but do you have any other additional facts or tips you can provide?
  • I agree that budgeting your time wisely can be beneficial. During downtime, it's a great idea (as Shara stated) to blog and simply attempt to market for further visibility. Very informative guide, Carol.
  • I agree with Donna, nice guide and an important topic, but would like to see more links, too. Thanks!
  • Your link for website link value is really nice, thank you!
  • Very useful guide, Felix. The compilation of the sites that offer these educational seminars is helpful. I'm scanning through them right now.
  • Marketing to Women - 05/16/2007
    I'm impressed, Matt! Each and every item that you stated within this guide, I find myself agreeing to wholeheartedly. I'm glad you wrote this guide as there are many useful insights included when it comes to recognizing and working with women.
  • The Right IT Stuff - 05/14/2007
    I agree with Shara, very nice guide and very well written. Certainly a help to small business owners.
  • Very useful guide and I will definitely be delving deeper into the links you've provided.
  • I always try to use keywords when developing my titles. I try to use words that are more likely to be searched - and it seems to help. It's important to focus on that when selling on ebay.
  • These are really great and really insightful suggestions - very nice - all of them!
  • "Dell’s Network Learning Center provides an excellent tutorial on how network systems work." Excellent link - thanks so much!
  • This is a very helpful link: The American Barista Coffee School for those interested in this matter. A brief six day course would really help cover all things that need to be concerned. It's nice that they offer this.
  • Hard Drives - 05/10/2007
    Wow, this is a really informative guide that helps you to understand your needs and make sure that they're met. Thanks!
  • Wow, what a fantastic and incredibly useful guide, Dan. Very, very nice job. There's always something new to learn and become familiar with regarding SEO, and your guide touches all the bases. Thanks for writing it!
  • I agree with Susan, but found the keyword density link very useful. Thanks for posting it!
  • "Seasoned free agents avoid the “same-old, same-old" in favor of work that builds new skills or leverages existing skills to a higher price." This is very true and very important to consider for your personal growth. Nice guide, Dan, with very useful links!
  • Excellent guide that brings up many issues that need to be top of mind. I especially like the helpful links. Thank you very much.
  • WOW! This is a fantastic guide. Thanks for pointing the way, Daniel. I'm going to look into this further!
  • Very nice guide, Matt, with lots of valuable information for those looking for Internet work.
  • I agree, this is a fantastic guide regarding this particular subject. Thanks for all of the valuable links!
  • Very nice guide. I agree with all of the tips you mention here and you have provided very useful links. Themed gift baskets are great and make wonderful, original gifts and thank you tokens. And the possibilities are endless when it comes to the varied arrangements and themes that can be developed. For anyone whose creative and likes a constantly changing work atmosphere to incite their creativity over and over again - this is a great business.
  • Using Flash Memory - 04/24/2007
    "Flash memory as a corporate gift" I think this is a great idea as the flash memory's are very likely to be used by the recipient. Each and every time they do, your company is etched into their mind.
  • "Similarly, with a resume, the reader whats to know if you can generate results. Provide quantifiable results you have achieved." This is a very good point, indeed, and one that I think is often overlooked.
  • Many useful links in this guide. Especially useful are the links for cheap computer parts and building your own computer.
  • Computer Scanners - 04/20/2007
    The 3D scanner sounds like that could be a lot of fun to work with on video projects and whatnot. Lot's of useful links here - nice guide, thank you!
  • Wireless Modems - 04/20/2007
    Very nice guide with a lot of very informative links as well - thank you! This will come in handy.
  • I like the fact that you point out the usefullness of storage bins and totes for business. They can be extremely handy and very durable for storage and transportation of business items, documents, etc. I use them all the time!
  • This is a very nice, comprehensive guide regarding Linkedin. Great tips and links. Thank you!
  • Resume Search - 04/16/2007
    I would also suggest some focused boolean searches for pulling resumes from web pages as well.
  • I, too, agree that having an attorney review your manual is a great point. An employee manual or handbook is very necessary to your business to keep your employees all on the same page and to know what is required and expected of them in certain situations. It also helps to eleviate any possible misunderstandings regarding company policies.
  • Donna, I wholeheartedly agree with your statement that younger family members can some experience elsewhere first. I, too, know a successful family business that practices that approach.
  • Promotional Bags - 04/13/2007
    There's also another large company that does logo imprinting and offers many nice bag designs. The name is Leeds, Inc.
  • Sounds very interesting. I've seen similiar questionaires at workshops and they've always fascinated me.
  • Web Site Success - 04/09/2007
    Thanks for the link about feeding all of your pages to google!
  • I am still amazed at the popularity of Second Life. Your guide is full of wonderful tips regarding the site.
  • DHL is a very reliable service for internation air freight. I would recommend them to anyone needing this particular international service.
  • Thanks for the link to 12 tips to avoiding audits!
  • A friend of mine currently owns a bar and has revamped its atmosphere to attract new customers. This can be a very lucrative business - but you must be passionate about it. The time required to run an establishment such as this is enormous. In addition, you really have to hire trustworthy employees as some may be tempted to pocket profits in your absence. Passion for the business is a must as this is a 24/7 time requirement from the owner initially. It's also very important to consider liability. You must know when to say enough is enough to customers who may have been enjoying themselves a bit too much. And be sure to have a "bouncer" on staff to handle such situations as they will definitely pop up.
  • "Consider a Web-based phone system for small business" This is probably the best option for most to take advantage of the newest technology today. These systems are becoming increasingly popular and have proved to be very reliable and cost efficient.
  • "provide a direct link in your newsletter, blog and elsewhere on your site." What a great suggestion, Scott. You mention some great points in your comment - thanks for your input!
  • I would also suggest a fireproof safe for storage of your most important and irreplaceable documents. Many of them are capable of holding hanging file folders and can really give you great peace of mind.
  • Wireless Keyboards - 03/31/2007
    Honestly, I don't think I was aware that wireless keyboards existed. I have seen the lit keyboards, but not wireless yet. Thanks for enlightening me!
  • Calling Cards - 03/29/2007
    Thanks for the link to callingcards.com and the 10 free minutes link as well!
  • SLR Digital Cameras - 03/29/2007
    I, too, am a big Nikon fan and these new digital SLR's are just so incredible. I have purchased from B & H as well, but would also suggest eBay for some great deals.
  • I love all of the new features at the Google Local Business Center, especially the maps and photos - very nice guide as well!
  • ". . .you can tell from the way they talk in the present, rather than the future, tense." William, that is such a key factor and you picked up on that immediately. If, in your mind, you have already received what it is that you desire, you are more likely to actually bring that reality about for yourself. Because everything you do from that point forward will be directly aligned with your ultimate goal. You can't lose!
  • I've used a wireless mouse and did like it, however, one should note that they do go through quite a bit of batteries to run optimally.
  • I strongly agree with your suggestion of creating great signage. A creative business sign can really relay the overall feel of your business and really draw those attracted to it inside. As well, your suggestion of a promotion is incredibly useful. A great promotion offered each month can dramatically increase sales.
  • I love all of the links you provide under the "Establish a receivables management policy and plan for your business" section. Very useful links!
  • I agree with your suggestion of purchasing a scale for smaller volumes of mail. It can be of great help to you.
  • "The revised postal rate structure includes a new "Forever Stamp" that will continue to be worth the price of a First-Cass one-ounce letter even if that price changes in the future." Wow. . .I'm extremely curious to see how this will work. First time I'm hearing of it - thanks for the heads up!
  • I really see the coffee house franchise expanding tremendously and many are using coffee houses as an office away from home. It's definitely a growing franchise.
  • "Hire for personality rather than skills; you can't teach a positive attitude." I would definitely agree with this statement - well said!
  • I wonder, do the satellite servicers suffer "down" time due to inclement weather or other atmospheric disruptions?
  • I have found that a rolling bag with wheels is extremely beneficial when weaving your way through the airport.
  • Avoiding Jet Lag - 02/28/2007
    "research does support the belief that you are more likely to experience jet lag when you fly three or more hours east than when you fly three or more hours west." Wow, that's interesting. Does anyone have any insight as to why this may happen?
  • I really like your tip regarding preparing for emergencies. Nobody wants to think it may happen to them, but if it does, being prepared is what will help you to work through it when it does. Having those numbers and contacts handy during the event of an emergency can help reduce the stress caused by the event as well.
  • Your link for David McClelland's test is great, William. I really feel that a key ingredient to success is #3 - being passionate about the business idea. In life, generally speaking, our passion is what truly drives us. If you have a great passion about the work you do, or the service or product you supply, your passion will shine through and your business will be a strong relection of that. Another suggestion that I'd like to offer would be - see it. See yourself successful. Visualize yourself in the exact place you intend to be. If you see it - you can be it.
  • This is a great guide, Greg, and I feel its message is a very important one. I especially liked your suggestion of short breaks. It's amazing what 10 minutes of stress free "chatter" or conversation, away from the computer, can do for the mind. And yes, the key word here is "repetitive."
  • I think the high decibal alarm is a wonderful idea that could come in handy in more than one particular situation.
  • This is a very unique guide that is written on a great - but often overlooked - topic. I strongly agree that the atmosphere created in your work space is important. Not only for employee productivity, but for your clients as well. It should create the overall impression you wish your clients to perceive of you. All you have to do is decide which impression that is.
  • Office Romance - 02/14/2007
    What a unique idea for a guide! And one that needed to be written. A firm policy helps crystalize the expectations of behavior in the office.
  • Guarding your SSN is so very important. I'll never forget the time, approximately 10 years ago, that I was required to fill out a change of address form for a banking institution. They sent this in the form of a postcard. They wanted you to enter your SSN on a postcard and then send it through the mailing system. I wrote to them explaining that this was not a very secure way of conducting business and approximately 6 months later, I received correspondence back that they had implemented a new system. Unbelieveable.
  • I also know someone who runs a window cleaning service business and it has been thriving for approximately 13 years now. His service is to, mainly, residential clientel, however. He buys no fancy supplies, using only newspapers to clean the windows, and a stepladder. His service area has grown from the immediate local vicinity to now extending into an approximate radius of 15 miles out. His efforts and entrepreneurial spirit have paid off tremendously.
  • Maintaining a healthy client relationship is definitely important. As stated, don't take it personally. Keep the communications brief and to the point - with the facts clearly stated. Provide specific due dates - and provide a specific action that will then be taken once that date has passed. Most importantly, follow through with that action after the date has passed. If this is not done within a timely manner, the client will not take your collection attempts seriously. And lastly, if you are dealing with customers that are taking merchandise on credit and then being billed for the product at a later date - after ANY of their open invoices has reached a 60 day past due point - cease issuing merchandise on credit and freeze the account. If the client can no longer get the product or supplies needed - this provides a great incentive to keep invoices up to date.
  • It is extremely important to begin collection proceedings no later than the 90 day period referred to in this guide. As stated, the probability of actually collecting on the account dramatically decreases with each passing month. Be clear in your payment terms when invoicing. To prompt speedier collection of invoices, consider offering terms of Net 10 days - 2% discount. Also, it is important to clearly state on your invoice that should the account be placed for collection, filing fees, collection fees and legal fees may be required. If this is not clearly stated on the invoice, you may not be able to recover the fees necessary to collect on the account at a later date in time.
  • Overcoming Burnout - 02/07/2007
    Brief periods of time off and/or short breaks are extremely valuable and can eliminate the feeling of "burnout." We forget the importance of simply stopping sometimes.
  • I'd like to add a link to the FREE USPS Priority shipping supplies. These supplies can be ordered online and shipped directly to your doorstep - also FREE of charge. In the link below, Priority shipping supplies are marked "no charge." Simply register and shop - FREE. Your supplies will show up on your doorstep within two weeks of the date of your order. FREE Priority Shipping Supplies
  • I believe the verbiage used is the most important. It is very wise to include a very direct solution, product or service offered to a very specific topic within the first two sentences. Providing a specific solution helps to ensure that your communication will be better received by your targeted audience.
  • Very nice and thorough guide, Greg. I agree with your suggestion of telling the map services where you are. As well, entering your full address as text in your site and without the use of abbreviations can help your site to be listed in local "smart" search results that are able to fill in the geographical parameters and that usually accompany a map view.
  • Selling to Seniors - 01/30/2007
    Hiring seniors can bring large benefits to your business. Their years of on-the-job experience and the expertise they've gained through that can have an incredible impact and become a great asset to your business. Do not overlook them.
  • Thanks for the free firewall application links - those are very useful. Very nice guide, thank you.
  • Creating a MySpace page for your small business may be beneficial, but I wonder, because it seems to be more of a social networking site as stated above. Has anyone found that a MySpace page to market your small business has been beneficial to them?
  • I think the sample internet usage policies are great. They provide the basics and then you can build from that to develop your own personal policy.
  • Thanks for the Find It Fast link - very helpful. Very nice guide, too.
  • Thanks for the local Yahoo listing link - that's great! Local listings can be very beneficial to small businesses. This is a very comprehensive guide, thanks for writing it.
  • Wow, the link for Know Your Stuff is fantastic! Thank you for pointing me to that. Very nice guide with great tips.
  • This is a very useful guide and brought up some great points. I do believe it will only be a matter of time before we will see an increase in the requirement of sales tax for online transactions.
  • Wow, I loved your link for blue book values. . .I never knew such a resource existed. Thank you!
  • I liked your suggestion of making sure your motherboard has enough ports and expansion slots. That is so true and so very important.
  • I, too, will make use of the acronym finder! Glad I found it, too, I could've used a resource like this so many times in the past. Thanks!
  • Computer Repair - 01/19/2007
    The geek squad is a great resource for help and assistance with your PC. It's also nice to have a technician who works independently available to you as well.
  • I like your link to clean up your grungy PC. . .keeping the fans clean and free of dust bunnies is very important as well.
  • Spyware Removal - 01/19/2007
    I find it very interesting that most of the spyware is directed towards Internet Explorer and Microsoft Windows. I'm sure in time, Firefox may be at risk as well. But this guide is very useful and the links it provides are a compilation of great resources.
  • Very nice guide full of useful links that contain valuable information. Thanks!
  • I like your suggestion of signing up for the customer loyalty programs - very smart. Very comprehensive guide, Betty!
  • I've been hearing a lot about this web site and have even explored it myself. Companies like Dell and IBM have even set up shop there. Very nice guide, Deboarah - thanks for writing it!
  • I find this "cheatsheet" from Webmonkey to be very useful for some basic HTML for font, colors, bold, etc. It provides both beginning and end tags - just fill in the rest.
  • Brian, this is a very useful guide to using Technorati - thanks for writing it!
  • You're right Garrick, as of January 2007 - AVG is no longer free.
  • You're welcome, Shara! I'm glad you found it useful to you.
  • This is a nice collection of cafe-links that could prove useful to anyone interested in gathering more information.
  • "In fact, between 10 and 20 percent of your customers likely generate 80 to 90 percent of your revenue, according to experts." It's amazing the value of a loyal customer. All the more reason that larger companies as well as small business owners should appreciate them and strive to provide A+ customer service.
  • I like your suggestion of birthday discounts. It's a great way to extend your wishes and let your customers know you care. Additionally, it's a great way to annually stay in touch and remind them of your presence.
  • Fantastic guide, Shara. Thank you for mentioning my article as well. I hope that there are some useful tips that everyone can benefit from there.
  • I wasn't aware of Donald Trump's University - thanks for the link. I would imagine there are many useful tips and tactics that could be gathered from his course.
  • What a nice guide with loads of sources for free services that I am sure everyone can find useful. I will be looking into making use of some of these links!
  • Naming a Product - 01/04/2007
    "One of the biggest mistakes in naming was the Chevy Nova because “no va" in Spanish means no go." Very good point! Foreign languages must be taken into account as nowadays, with the success of the internet, international sales are not out of reach for small business owners. I also agree with your tip regarding recording your ideas. Once you have accumulated a fair amount, it's worth sitting down and further exploring those recordings to reach a final decision.
  • Very nice guide with great tips! I especially agree with the tips regarding follow-ups. Thanks so much!
  • ClickZ's Online CPM Calculator - great resource - thanks so much!
  • I like your suggestion of AdWatcher - thanks for the info!
  • Surveys can be a very useful tool in determining customer needs. Very nice guide!
  • Monitoring your web site is very important and can prove a very useful tool with regards to marketing efforts and site improvements. Very nice guide!
  • I like your guide, too. Especially your mention of local search solutions which can be very valuable to your small business.
  • I agree with Donna here regarding the services that Constant Contact provides. And if your just starting out and your budget is limited - no worries. They offer their services FREE if your addresses number to 50 and under.
  • I like this guide and the links and information provided is quite useful. Thank you for writing it!
  • I like your suggestion of polishing your networking skills. First impressions are very important and it's beneficial to make sure yours in successful.
  • In addition to hosting an open house for your special event, businesses like restaurants and hotels can profit dramatically by implementing large Holiday lighting displays at their place of business. A great "over the top" display will draw people from miles around and sales will soar.
  • Managing Change - 12/20/2006
    Change should be made in small steps with an action step taking place after each increment. Work through it slowly and deliberatly - and with everyone on the same page. Sharing information with employees can make all the difference in the world when it comes to acceptance of change and implementing it successfully.
  • I, too, agree with the comments regarding employees. Everyone needs to be a team and needs to be on the same page with the same goals in mind. Having an employee that isn't a team player creates drama in the environment which becomes distracting to other employees and decreases productivity. When it comes to rehabilitating an employee, it may be possible to do so by providing guidance when it comes to their work - if they have a positive attitude and want to be a team player. However, rehabilitating an employees poor or negative attitude is another story.
  • "Use a Web-based site builder" I would like to suggest Shopping Carts Plus. This site has 30 free features for anything you need, plus a free SSL certificate, Paypal integration, newsletters, over 2000 free graphic images for use on your site, and so much more - for under $30 a month.
  • "Sign up to receive business technology updates or newsletters by email." This in indeed a great way to be "fed" information regarding new technology and the latest trends. It's also a great way to stay on top of things without having to spend time searching for the information yourself.
  • Very useful guide loaded with great information for anyone looking to learn more regarding search engine marketing. Thanks for writing it.
  • I'm currently using Bluetooth and I love it - I feel liberated! I would recommend this great gadget to anyone. I also just purchased a new vehicle that is Bluetooth compatible. I plug it in and it comes through the speakers - it's just great. Thank you Bluetooth
  • I really liked your guide as well. Great tips and it all just makes good sense!
  • Shipping Services - 12/13/2006
    I really find the USPS to be my shipper of choice for small to mid-size packages. What I find draws me to them above all else - they provide FREE shipping supplies. When visiting their website, go to the store and shop for supplies and boxes. It will look as if there will be a charge but it reflects $0 in your shopping cart after you've completed your order. They even deliver the supplies right to your door. Boxes, priority envelopes, labels, etc. - all FREE and delivered to your door.
  • This is a very nice guide and I found it quite useful. Thank you.
  • I really liked this guide - especially the part "To give your gift some extra oomph, include a related item." It takes very little effort to go the extra step and makes the gift all that more special.
  • I agree that it is a sneaky tactic for them to put a lock on your domain just to retain your business. I imagine once customers realize what they have done - they won't be back again - nor will they be recommending them to anyone else.
  • Really nice guide with many useful tips and links. Any web site owner can take valuable information from this guide and apply it to their current site.
  • Drop Shipping - 12/04/2006
    I like this guide, great tips for anyone interested in learning more about becoming a drop shipper. Thanks!
  • Your links to figure out the real cost of getting in are valuable tools. Thanks for posting them.
  • Your point regarding defining key terms is critical and can save you a lot of aggravation in the long run.
  • Business Brokers - 12/04/2006
    I like your link to inc.com for the questions to ask. . .valuable information. Thanks!
  • One particular thing that I'd like to make mention of regarding UPS is the package insurance that is included in the shipping charges. No extra forms or charges are required and you can rest assured your item is covered.
  • I agree with Eric's tip about setting up a little studio when taking the photographs. Presentation is very important. It's definitely worth it to take the additional time to make your photos, and your offerings, as enticing as possible to potential buyers.
  • Buying a Business - 11/29/2006
    I like your tip about walking away if negotiation of a fair price is not possible. It may be hard, especially if you are enthusiastic and passionate with regards, but wise nonetheless.
  • "Structure your appraisal of what really matters to you and your business." I truly agree with this action step and it's true that if you do not have specific goals in mind - your thinking will be all over the place. It's very easy to be distracted and spun in a different direction - without even realizing it.
  • I really feel that offering the ability for small business owners to accept credit card payments is valuable. Otherwise, a business owner would be required to purchase the machine and incur additional costs in order to accept them. It's really an outstanding feature.
  • Very nice guide with a lot of useful links. Thanks for posting it, Daniel.
  • This is a very valuable guide and great tips regarding SEO and the mistakes that can be made when attempting to utilize it. Thanks for writing it!
  • This is a very nice guide and the information and links contained really help to break down any barriers of misunderstanding that may exist with regards to SEO.
  • Thanks Wilson! I remember when I first barely knew who you were, but I read on your blog about how you won the Entrepreneur of the Year Award in your country. I was so impressed, and the modest and straightforward way you wrote about it told me a lot about you as a person. It is interesting to hear that you feel winning awards helps you understand management criteria, too. I never thought of it quite that way, but what you say rings true.
  • I agree, this is a great guide and I thank you for posting it. There are a lot of useful links in this guide that I would advise any female business owner to review.
  • This is a very useful guide and it's regarding a topic that I enjoy participating in when I have time. One other suggestion that may be helpful is to volunteer to take care of and to plant the "green spots" at roadway intersections in your local community. Ask local vendors to participate as well by having them donate plants. Most times, you can work with the local communities and they will allow you to place a sign at the intersection to advertise the companies that donated the plants, along with your company name, so everyone can see an example of your work. P.S. Beware of the bamboo! It travels underground like wildfire and will sprout 10-15 feet away from its original location.
  • Thanks, Shara. I am often called on to be a judge of small business awards. I didn't know ANYTHING about how to apply for awards until I served as a judge and experienced it from the other side. What an eye opener it was for me! .
  • This is a very insightful guide. Thank you for posting it.
  • Temps can be very beneficial to an office environment. However, in the event that you do not have a physical office space that you are conducting your business from, you may also want to consider virtual freelancers. They are much the same as temps, but do not report to the office everyday - they work virtually. Here's a good site with additional information, it's Virtual Assistants.
  • Here are some sites that grant access to virtual assistants and freelancers for support service. One site would be Virtual Contractors. Another to post available positions on is Virtual Assistants.
  • I agree with Donna's comment regarding the Kauffman Foundation. Here's an informative podcast interview with Marianne Hudson, the Director of Entrepreneurship at the Kaufman Foundation. This is an interview I conducted about a year ago with her.
  • You may also want to consider networking and building connections through the attendance of events and shows centered around franchising. These shows can be a great source of information and insight.
  • Regarding your mention of the National Franchise and Business Opportunities Show, these shows and events are great places to network and begin to develop connections that may open doors and provide guidance.
  • Regarding your suggestion of Angel investors, a good place to start may be a site like Genesis Exchange. This site allows you to generate a Genesis score to see how investor ready your company is. Once you've developed your score, you can get a general idea on what needs to be done, or improved, for your company to be investor ready and you can see the investors on the site and the scores that they prefer prior to consideration.
  • Angel Investors - 11/13/2006
    Many investors may avoid the restaurant industry due to the fact that they may not see the large turn-around of profit that may be expected to come from their investment as compared to investing in a tech startup. However, all is not lost. A network can be built with potential investors that may have a passion for the industry you are in. A good place to start may be a site like Genesis Exchange. This site allows you to generate a Genesis score to see how investor ready your company is. Once you've developed your score, you can get a general idea on what needs to be done, or improved, for your company to be investor ready. Participation in sites like this may be a good place to begin networking in search of an investor.
  • Your links under Developing A Prototype are very useful for anyone seeking information on that particular subject. Thank you for posting them.
  • This is a very nice guide with many useful links. I recommend that anyone interested in franchising visit those pages. Thank you for posting it.
  • Keep it relatively short and simple. The easier to remember - the easier to find and enter.
  • "Keep the navigation simple" - that is so true. If you enter a site that is just full of information staring you in the face, sometimes it's hard to decipher all of it and gain access to the information you may have been looking for. Simple navigation will keep them surfing and exploring.
  • I agree with your advice on taking it outside. Whenever employees are able to engage one another outside of the pressures of the office, it helps to bond the employees on a personal level. They may see sides of one another that they are not able to see inside the office environment.
  • Set your presentation up so that it includes pauses and breaks for questions or interaction from your audience. This, too, will also help to engage them in the presentation.
  • Test your speeches out on peers around you that will give you open and honest feedback. Get their reactions to it and be open to any suggestions that may come from it. They can help you to refine your speech so that it's more pleasing and interesting to the listener.
  • Thanks for posting the link to the Business Stationary Guide - it's a nice site with lots of helpful information.
  • Selling Overseas - 11/06/2006
    You may also want to consider selling online globally. Sites such as Paypal offer services for sellers to accept credit card payments without the hassles of purchasing the credit card machines or paying any of the fees that may be associated with it.
  • I agree with your tip regarding selling online. I would also like to suggest the use of Paypal, as you have, with regards to that. It's a wonderful way for sellers to accept credit card payments without having to purchase a costly credit card machine and the fees that may go with it.
  • I like your tip to market yourself. Consultation and teaching can be an excellent source of income as well as a wonderful opportunity to share your valuable knowledge with others.
  • I like your tip about listening to your customers. I believe this can be extremely helpful to the small business owner. Depending on the business you are in, comment cards can be a helpful tool to hear what your customers thoughts are. Listening and encouraging feedback from your employees can bring about new ideas as well.
  • I like your link to Check Point 360. That's a great site that I am sure many can benefit from. Thanks for posting it!
  • Donna, I agree. It is a thorough guide with lots of valuable information. Thanks for writing it!
  • Another multi-level marketing company for those interested is Partylite. They offer scented candles and accessories. And I do know women who have made a success of it and very much enjoy it. But Greg is right - it has to be done properly. Additionally, the adult parties are particularly hot right now. They are replacing the traditional bachelorette party and women of all ages are attending them. Another company to consider would be The House of Lloyd. They offer many different home decor items. Another would be Home Interiors.
  • Valuing a Business - 11/01/2006
    This is a very nice guide with valuable information for those who have ever wondered how to value their business. Thanks for writing it!
  • Your suggestion of "tuning into your employees" is spot on. Who would know better than those on the front line? It's always important to listen to your employees and to encourage open conversation to bring new ideas to the table. You may be surprised at what they come up with.
  • I like your suggestion about becoming a consultant. What better way to utilize all of those years of valuable experience? It's a perfect fit.
  • I agree, Paul. Your chef can make or break your business. It is very important that they have menu offerings that taste great and keep people talking and returning for more.
  • Very nice post with lots of helpful information. Thanks for writing the guide.
  • Thank you for writing this guide, it's a very helpful guide. Vending-carts can be a very lucrative business. Just to give you an idea of how lucrative it can be, I personally know someone who runs a cart business and sells fried rice and egg rolls. At her last event for an Octoberfest celebration, in one weekend she made over $20k. However, it is very important that you pick your product carefully. She was the only person selling this type of food at the event, and it's not your usual funnel cake or fried vegetables type of event food. Her line wrapped around two other vendor stations bascially the entire weekend.
  • Thank you for posting your guide. Do you have any other links that you could offer with regards to business lending in general?
  • This is a very nice guide with alot of helpful information. Thanks for posting it!
  • Sam's Club, as you stated in your guide, is extremely beneficial to small business owners and I have worked with many that have taken advantage of those savings. I think it's a good place to start when hunting a bargain.
  • When it comes to selecting phone systems, you may also want to consider the services of GotVmail.com. No exhaustive phone system needed. Calls are forwarded, voice mail is offered and they also offer professional voice services to record your greetings and company information. It's also a great way to create the impression that your small business is a much larger operation.
  • Thanks for the helpful guide and the office space calculator. That's a neat tool to have.
  • "Consider the risks that your customers might take when using your products and take steps to protect yourself from lawsuits that could arise from possible misuse." I agree. It seems silly, but you do have to think of all the things that someone may try to DO with your product as well - and warn them about it. For instance, if you make candles, you should label them with labels that read "do not ingest" - "do not leave a burning candle unattended" and "do not place near drapes or curtains."
  • Wow, I really liked the link you offered to Workamper - what a fantastic idea. I haven't heard anyone talking about this concept - but it's a great one. Thanks!
  • Here is a really nice site that offers the ability for you to "connect" to other VA's that live near you through their VA Connection service. The site is http://www.ivaa.org. It is the International Virtual Assistants Association. Here is another site that offers sample VA contracts that are meant to be used as a guideline to creating your own http://www.virtualassistantbusiness.com/virtual-assistant-contract-forms.html
  • You may also want to consider offering your homemade items as fundraiser items to local schools and organizations. It can be very profitable and also can be a great way to market your item and gain additional exposure. Many people purchase fundraiser items to help the organizations and children and may not necessarily be looking for your particular product - but will end up purchasing it nonetheless. Upon receiving it, they may consider giving them as gifts or have friends or family members that want some, too, and the word spreads. You can add your items to sites like www.fundraising-yellow-pages.com as well.
  • Here's a nice site that offers some virtual support www.dailyplanetvirtual.ca. Another one is www.ballyhoova.com. They offer many services such as secretarial services, web site services, human resource services, marketing and publicity services, ghost writer services and many more.
  • Kimberly, I liked your tip with regards to finding a loan officer that has some experience in the field your are working in. Definitely makes sense and I can see how it could also drastically change the outcome for eligibility.
  • I liked the advice you gave with regards to seperating your business and personal accounts and the justification for it regarding the government.
  • If you do not have the funds to hire employees, then you may want to consider hiring freelancers. Freelancers can work on an "as needed" basis for special projects or simply devote part time and/or full time hours to the tasks at hand without actually being an employee. It's a cost effective way to get the work done.
  • Naming a Business - 10/18/2006
    When deciding your business structure be sure to keep in mind, if considering conducting yourself as a sole proprietor, that your business and personal assets may not be separate. That means that if anything goes wrong, or you fail to repay a business debt, your personal assets may be in jeopardy.
  • There are two very nice sites devoted to email marketing. They are constantcontact.com and myemma.com. Both of these sites help to make the experience of creating an email campaign a painless one by offering templates and email list uploading. And what's really great is that Constant Contact offers their services FREE of charge for email lists with 0-50 addresses - and the ability to send an unlimited amount of them per month. A list with 0-500 is only $15 a month. It's such a cost effective form of marketing - you almost have to try it.
  • Thanks for the information. I'd like to see more resources about protecting from scams. There have to be other resources out there to educate oneself about scams and how to avoid them, correct? Other resources would be helpful.
  • Just wanted to mention that when using the USPS web site for shipping supplies, it may look as if there are charges. You have to register and provide shipping information and shop in the store. However, you will notice that when your invoice is completed - it will reflect $0 charges. It's a little bit confusing at first - but they are FREE nonetheless, and they will deliver everything to your doorstep - labels, boxes, tape, etc.
  • What an interesting concept. . .and a great suggestion, too! Thanks for the guide - I'm sure many people can benefit from this information.
  • Shara, to answer your question . . . a lot of merchants rely very heavily on PayPal, because it is such a convenient and inexpensive service. However, I have seen some websites where people have had some experiences with regards to Paypal (a simple internet search will bring them up). Paypal sometimes has to freeze an account in the event someone makes a claim of fraud, and if the business owner is relying on PayPal it means an interruption while the investigation is complete. It is unfortunate if someone makes that kind of claim against your business. However, I do want to say that the vast majority of businesspeople I run into are thankful to have PayPal. I myself use it in my websites and have NEVER had a problem. That’s why I suggested it in the first place as a good resource. It is a quick and easy way to get a shopping cart on your website, and avoids all sorts of hassles with regard to merchant banking accounts, software charges for shopping cart software, and other issues. I definitely recommend PayPal.
  • A great way to turn your hobby into a business is to consider ebay. Whether you make crafts, sew or collect - all of these items that you may produce from your hobby most likely can sell on ebay.
  • I'd like to offer another tip: start your auction listings during peak hours - so that they end during those same peak hours. Many ebayers are online, and spending money, during weekend evening hours - with Saturday and Sunday evenings being the most successful between the hours of 6 p.m. and 10 p.m. Additionally, make your auctions available to international bidders and increase your sales by doing so.
  • Ebay has many great tools to help grow your online business with them. The revenue tool is just one of them. They also offer What's Hot, a tool to search for the hottest items in various categories, so you can stay on top of the latest trends and seek these items for your store.
  • Good advice on bootstrapping. After all, getting customers to fund your business is what being in business is all about.
  • My husband and I used to own and run an art gallery, and based on my experience this article is spot on. I would emphasize using your website for competitive advantage. Many artists do not have websites and have no interest in running one. So it is possible to become the exclusive online source for an artist's work. Get yourself a high quality digital camera, learn to take great photographs of the artwork, and load them online. Put some descriptive text near the photographs in order to attract the search engines, and voila. You'll be surprised how many visitors ultimately end up at the site having found their favorite artist's work. And the sales you get from your website will be like found money.
  • I know a family member that has recently had success with an invention. He was an excavator and, out of necessity for his own business, invented a collar that helps support pipe fittings. He hired a patent attorney to perform the basic functions and research. He then sold his patent last year for $160,000 and just purchased a home in Montana. Now enjoying his recent success, he is moving forward with his second innovative idea. It can be done - and it can be rewarding.
  • This is a great idea and one that hasn't been mentioned much. Thanks for the insight!
  • Your suggestions concerning a logo design are dead on. Your logo should be subtle and not too overbearing or confusing. It should not distract from your company name or information. Anything too loud, colorful or busy will also not look professional.
  • I agree with your tip on holding a brainstorming session. It's amazing the ideas that can come about simply from an open discussion.
  • I love the part about "snappy, engaging sentences and no jargon" in this Guide. I hear lots of elevator pitches. I have to confess that half of them leave me confused. You may think you are making your business sound impressive with big words and corporate-speak. But unless you are clear and precise, your listener will not have a clue what your business does -- let alone why they should buy your services or invest money in your business.
  • Thanks for this great site and the explanation about how to get the most out of it. I am impressed with the combination of (1) social networking, (2) tagging and bookmarking functions, and (3) the fact that this site links so generously to other resources. It's as if it takes the best of the blogosphere, the best of social networking sites, and the best of standard informational sites, and matches them all up with a Web 2.0 design. Nice.
  • Here is a podcast from my Small Business Trends Radio show titled: From Hobby To Business: Lesson Of A Radio Show. (http://www.smbtrendwire.com/radio-show-lessons) The show has a lot of tips and advice about our experiences starting a podcast and radio show .
  • For very large packages traveling long distances - FedEx is the cheapest and most efficient form of shipping available.
  • "Set up a phone system with easy-to-navigate voice mail and a separate, dedicated fax line." Check out GotVmail.com - they offer the above referenced services online - without all the fancy and costly phone lines and systems. Perfect for creating the "larger" impression.
  • I must agree with the previous comment - I too, like a simple but elegant business card - with just enough information. Clean lines and legible print are a must.
  • Add good text that describes your podcasts. Create an easy-to-scan index of all your shows. When it comes to guests, first call on your close contacts. Prepare a show outline in advance, with the questions and the schedule laid out. Advertising-supported shows are a tried-and-true way to monetize your hard work at podcasting. Internet radio has an advantage, because (i) you have a wider audience usually for your show, making it easier to demonstrate value to advertisers, and (ii) advertisers understand radio but some do not understand podcasting. The concept of paying sponsorship dollars seems easier for advertisers to buy into, with a radio show.
  • If you do most of your business locally, and do NOT want to throw money down the drain, you should make sure you educate yourself about local search. You can find a list of local search engines, directory sites, and yellow pages sites at LocalSearchGuide.org. Submit your site if not already included, and take advantage of free listings when offered.
  • Other tips: don't use negative terms during your presentation, such as, "these numbers are conservative." Keep your presentation short - less than 20 minutes in length. Add pauses and breaks into your presentation to calibrate it for interruptions in the form of questions from the investors.
  • You may also want to check out www.panzicainvestments.com - good luck!
  • "Do What You Love To Do". . .I find that this is a very important factor in operating a successful business. If you are lucky enough to be in that position, chances are you are passionate about what it is that you are doing and, therefore, will do it well.
  • As you mentioned, under Tips & Tactics, it is very important to set boundaries for yourself and your work. Try to keep regular business hours, as hard as this may be. Remind friends and family of your business hours and ask that they please refrain from contacting you during those hours. And, most importantly, take a break once in a while to pace yourself.
  • Weekends on ebay are when most buyers are surfing and spending. It always helps to start your listings during evening weekend hours so that they end during those same peak shopping hours. Sites such as Sellathon can lend valuable information to the ebay seller by tracking how many hits and during what hours your auctions are attracting attention so that you can then arrange your auctions as such to tap into those potential buyers. Keywords in your titles are a must. And remember - when operating an ebay store, your inventory does not show up in the ebay searches. It's always wise, as a store operator, to run weekly auctions in addition to your store inventory. That way, your auctions show up in the searches and draw potential customers into your store.
  • Read, read, read - so true. I would say that particular suggestion is the most important. Familiarizing and educating yourself regarding these opportunities is an absolute MUST and will also lead you to many other opportunities and creative ideas.
  • I would also like to suggest Paypal services for your website shopping cart service. It would also covering accepting plastic. They offer the ability to accept credit card payments without purchasing the credit card machines.
  • I know that some people are against using Paypal shopping cart services, however, I would like to also suggest Paypal for your online shopping cart services as well.
  • Setting up boundaries is very important. Inform friends and family of the hours you have set aside for work. It is best to not accept any personal telephone calls during those hours and request no unannounced visits. It sounds harsh, but otherwise, the distractions can set you off pace and decrease your productivity.
  • One thing to keep in mind. . .when operating as a sole proprietor and running your business through yourself (under your social security number), as an individual, you need to realize that you and the business are not separate. Any financial matters resulting from your business will reflect in your personal credit score. Additionally, you put your personal assets and property at risk. As a result, it's always good to consider operating as a corporation or LLC thus separating yourself and your personal assets from your business dealings.
  • The pet business is hot right now. Pet photography, clothing accesories, sitting services, walking services and gourmet pet treats are just a few of the growing trends that would require very little cost for a startup business. Additionally, ebay is a wonderful tool for a home based business. It requires no up-front cost and the fees associated with the listings can be paid directly from the money earned from the auction wins. With enough time invested and some personal ambition, it can be a very lucrative home based business.
  • I see you recommend LogoYes.com. I have used that particular website to create a business logo and found their website to be user friendly with many offerings such as a variety of symbols and text options for a very low cost. I was pleased with the overall outcome, however, customer service was not as readily available as I would've liked for them to be. They were transitioning to a new server at the time.
  • Thanks for pointing to the ROI calculator over at the Intel site. It's a very helpful tool and not overly complicated to use. Not too long ago someone asked me about such a tool - wish I'd been aware of it then.

My Favorite Guides

  1. Promotional Apparel: More Than Just T-Shirts! - 07/31/2007


    Tips on what to consider if you have a limited promotional apparel budget.
    Helen Hoefele
  2. Do-it-Yourself Legal Help - 09/15/2006


    Lawyers are vital, but expensive. Self-help options abound for everyday legal matters.
    Daniel Kehrer
  3. Search Engine Marketing for Small Business - 09/15/2006


    How to sell more with SEM, search ads and other methods
    Daniel Kehrer
  4. Breaking Into Animation - 02/06/2008


    How to start your career in animation
    Laurie Lathem
  5. Starting A Gardening Business - 11/16/2006


    Find online (and local) resources that can help you get your commercial garden business growing!
    Melissa Paxton
  6. Marketing to Women - 11/28/2006


    When courting women, build relationships in order to build your bottom line
    Matt Alderton
  7. Using Negative Keywords in Pay-Per-Click Search Engine Marketing - 07/24/2007


    Tips and tricks to use negative keywords to save you money on Google AdWords and Yahoo Search Marketing.
    Lindsey Walsh SearchEnginePPC.com
  8. Making a Small Company Look Bigger - 09/15/2006


    Strategies to ensure small businesses can make a super-sized impression.
    Toni Klym McLellan
  9. Calculating Tech's Total Cost of Ownership - 09/15/2006


    Shopping for computers or software? Do a TCO analysis to control costs
    Beth Stackpole
  10. Business Logo Design - 09/15/2006


    How to find great, low-cost logo creation for your small business
    Daniel Kehrer